9 Social Media Hacks to Grow Your App
With social media becoming ubiquitous, it’s legit for businesses to have a robust social presence. Done right, social media marketing works great to seed the growth of an app. Having said that, a robust social presence doesn’t imply that you’ve social pages for your app on every social platform out there. Be selective – Every social platform is unique. Facebook boasts of its popularity, Twitter of its virality and Pinterest of its engagement. Pick those platforms that work best for your business goals.
Here are 9 social media hacks to help you build brand awareness, drive sales, and grow your app.
1. Integrate Social Media into Your App
First things first – Make sure to gear your app with key social APIs to let users spread a word. Choose an app builder that offers a robust social integration. Better yet, integrate your app with rich media APIs to keep users in the loop of your latest posts and updates in real time. Also, make sure you have social sharing buttons in your app.
2. Tap Your Personal Network
According to Nielsen, 84% of users trust personal recommendations from friends and family. The first and foremost place to seed the growth of your app is your personal network. Get everyone in your circle to download your app, rate it and spread a word.
3. Run Contests and Giveaways
Deploying social platforms to run contests and giveaways is a great way to create buzz around your app. For the rewards part, think beyond money. Get a little creative – Offer discounts, in-app bonuses, promo codes, free downloads and so forth.
4. Get Social Media Influencers on Board
Press and advertisement aren’t the only ways to create a buzz around your app. Social media influencers, industry experts and bloggers have a powerful impact on customers. Say one of the celebrity gadget reviewers recommend your app to his audience. The result - Your app will get a boost on downloads and user engagement.
5. Automate Social Posts
Whether yours is a small start-up or a well-established enterprise, it’s smart to automate certain social media processes. It makes the whole thing more efficient. There are a number of smart social tools out there to help you automate social sharing of posts.
6. Deploy In-App Analytics
Running a social media campaign means nothing if you don’t measure its impact. With smart app metrics, you can evaluate how well your campaigns are doing in real time. And use those findings to improve them further.
7. Be Responsive
Most businesses just upload posts or put information on their social pages but never engage. The end results – They keep wondering why users are not getting engaged. Social engagement is a two-way process and it starts with you. So pin, like, comment, retweet. The point is to talk with them not talk to them.
8. Know What’s Trending
The key to getting social right is to keep up with what’s hot. Leverage on what’s currently trending on media. This gives your app a wider audience and increased visibility. Moreover, it makes your social posts more shareable. The more shareability, the better are the chances of getting quality leads for your app.
9. Build Social Proof
According to Google, 7 out of 10 customers in the U.S. look at product reviews before making a purchase. Simply put, social proof is the psychological tendency that makes people look to peers and influencers to make their own decisions. Building a body of positive reviews helps you gain a momentum around your app.
Implementing one or more of these 9 social media hacks will give your app more downloads, better engagement, higher conversion rates and a lot more.