Why Amazon Echo Should Fear Google Home


What's Google Home?

The Google Home Voice Assistant

Google Home will serve as a direct competitor to the Amazon Echo, the Echo Dot, and other Amazon Alexa enabled products.

The device is expected to function as a wired, Bluetooth speaker that promises to deliver similar far-field voice capabilities, smart home control, search queries, and musical playback as the Echo.

It'll also attempt to challenge and steal the spotlight from the Echo by besting the originator in several categories.

Currently the Amazon Echo is ahead of the game particularly as a smart home hub due to its immense control of connected products, but Google's invention may have a lot more to give.

So what can Google offer that Amazon's Alexa can't?

A lot more than you'd think...

Google Home vs. Amazon Echo

Google vs. Amazon

The Amazon Echo has tons of third party integration and it responds to your voice very well, but it's going to lack several features that the Google Home won't.

One problem for the Echo is that it doesn't have multi-room support and although the Echo Dot can cannot to personal speakers, you can't have multiple devices communicating with one another.

On the other hand, Google Home can collaborate with its Chromecast audio devices (linked to speakers) and have them sync together for a full surround sound experience.

Google Home will also offer customized, multi-color bases that you can switch out, and the overall smaller design looks a lot nicer than the tall, cylindrical Echo.

However Google needs a lot of third party help and smart home company support. They do have popular products like Nest in their circle, but they need to integrate quickly to catch up.

If Google can figure out a way to integrate third party apps like 1-800-Flowers or Uber, then they'll rapidly speed towards Amazon Alexa's smart home ecosystem.

The bottom line is that Amazon is not an inherent tech company like Google, which could be a major disadvantage long term. Google knows future tech and Amazon has dabbled and failed in the past (fire phone), so they are very new to this.

The e-commerce monster been very fortunate with the Echo, but being lucky doesn't mean they'll be able to sustain their dominance. If a better product comes around, then Amazon and the Echo will have to step aside.

And that day may come sooner than later because of one significant problem Alexa has struggled with since its arrival on November 6, 2014.

Amazon Alexa's Major Flaw

Why Can't Amazon Alexa Defeat Google Now?

Amazon Alexa is dumb!

That's right the famous home assistant is a simpleton with a very limited range of intelligence.

Her lack of intelligence has always been her biggest flaw, and the Google Home assistant will really make that a lot more noticeable.

Alexa responds to very specific phrases and doesn't understand context. You can't ask her multiple questions on the same topic because she doesn't know what the previous topic was.

It's very annoying hearing "Sorry, I can't find the answer to the question I heard" over and over again.

So Amazon managed to create one of the most responsive voice assistants we've ever seen and they've integrated Alexa with numerous developers and companies that can control your smart home, but they missed the most important attribute....intelligence.

It's very frustrating that the Echo can't answer the most basic questions, and it takes the device down several notches unless you have several smart devices linked to her.

If Amazon doesn't update her AI before Google Home launches, then she'll be outclassed by this time next year.

Powerful "Google Assistant"


Advanced Search Engine

Unlike Alexa, Google owns the search engine platform and the "Google Now" voice assistant is by far the smartest of the bunch, but it's about to get even smarter.

The company is planning on revamping its famous search assistant by incorporating deep learning into the AI bot.

What will that mean exactly?

It means that the new "Google Assistant" will be able to understand the context of your query and do more than answer simple questions. It can book flights, appointments, make travel or restaurant arrangements, and provide full access to calendars, to-do lists, and much more.

Google wants to adapt to your needs and answer you accordingly, which will be very important when it launches Google Home in the fall of 2016.

Imagine taking the smartest voice assistant, making it even smarter, incorporating seamless voice recognition, and putting all that into an always on unit in your home.

If successful, it will truly feel like having a natural conversation will an AI device that wants to make your life a lot easier to manage. I realize Google hasn't always hit home-runs but when they get it right, they really get it right.

But wait a second...

Apple has been an innovator for years, so why does it get so much flack when Google has made similar mistakes?

Simple, no other company has pushed its ideas further than the "Big G".

Google Is the Best Tech Company

Google Cardboard virtual reality
Google Cardboard virtual reality | Source

The Leader in Technology

Amazon, Microsoft, Facebook, and Apple are incredibly advanced tech companies, but they aren't Google.

Google knows how to take an idea and maximize its potential for all to witness.

Even it's past mistakes like Google Glass have done something we haven't seen before and are now partially responsible for the augmented/virtual reality transformation we're seeing today.

The "Glass" device itself is also making a comeback as a health tool for those with autism and other social or psychological disorders. even placed the product in the "Top 50 tech gadgets" of all time, and that was one of their biggest flops.

Meanwhile Google has also been responsible for the massive Android smartphone market, its Google Play store, Google Cardboard, and a plethora of other discoveries and innovations.

And yes other companies may have beat them to the punch, but they have failed to do the one thing that the search engine giant hasn't...

Bring its products to the masses!

There are reasons why Google dominates search engines, the smartphone market, and soon, the smartwatch category. They know how to create technology that anyone can use at a price that won't get you slaughtered by your spouse.

They are the tech leader whether you like it or not.

Leader in Innovation

Google Leads in Innovation

Google has consistently been an innovator because they know how to make our lives better. For example, their self driving car project is well on its way to changing our world forever.

Ten years from now we'll likely reduce deaths in the millions and make our commute faster, safer, and a lot more convenient, but that's always been the status quo of this tech beast.

Even with virtual reality, Google was the one that brought it to the public with its very affordable Cardboard item. So although Oculus and the HTC Vive have far more advanced virtual reality platforms, they will not be able to reach as many people as Google.

I'm excited to see how the virtual reality platform will evolve over the next few years, and I wouldn't be surprised if Facebook and HTC fall behind. They may have the superior software and hardware but it doesn't matter if nobody can purchase their product.

It's this combination of personal consideration and innovation that truly makes Google stand out from the pack, and it's what will drive (no pun intended) the next decade of futuristic ideas.

Your Turn

Better Product: Amazon Echo or Google Home

  • Amazon Echo
  • Google Home
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Comments 6 comments

Kaili Bisson profile image

Kaili Bisson 5 months ago from Canada

I never really think of Amazon as being a tech company, so I learned a lot reading this. Obviously for this technology to work the way it should, a certain amount of intelligence needs to be programmed in.

Chriswillman90 profile image

Chriswillman90 5 months ago from Parlin, New Jersey Author

Amazon and Facebook are trying to become tech companies but the jury is out on either of them. I'm glad I could help and it who knows if thing will work they way they expect them too. I watched Google I/O and their demos were impressive, but of course a demo is very different from reality.

Magnus 2 months ago

Amazon is presently the only dog in the show and they are doing a amazing job of failing.

There have been no major updates in ages you can't do basic things like check your email or connect to most online accounts.

You can't stream to other devices so they come out with the dot which has the very same wifi/bluetooth chipset as the echo and only differs by a output jack and lack of speaker.

Its not available outside the US which makes little sense since there demand and no real competing products.

When home comes out its going to be able to link to chromecasts out of the box have a more robust support and actually feedback from google itself.

Amazon feedback is basically nill and people have no idea whats in the works or any reason to be excited.

They may seem to be doing good now but are actively destroying their own product by a near totally lack of active support and putting out the dot assuming people where to stupid to notice they were getting suckered.

It may have been different if one could order the dot but it required a person to already have the echo which was just a slap in owners faces.

Amazon could still save things but they are very rapidly running out of time to do so.

There in real danger of having a if only product on their hands through their own inaction and greed.

Chriswillman90 profile image

Chriswillman90 2 months ago from Parlin, New Jersey Author

I am surprised at the lack of major updates thus far. The product is mainly highlighting past skills and things the Echo can already produce. I'm not seeing a lot of progress with Amazon Alexa beyond skill integration, which can easily become overwhelming. They praise the thousands of new skills added on but only a few make a difference.

One positive is that more competition does fuel innovation, and Amazon will have to push the needle forward otherwise newer platforms will leap ahead of them.

Ritesh 2 weeks ago

Facebook and Amazon not real tech companies? You must be kidding right? Every company you mentioned are amazing at engineering and technology. Amazon has the best cloud computing system.

Chriswillman90 profile image

Chriswillman90 8 days ago from Parlin, New Jersey Author

What I meant was that they didn't inherently start as tech companies the way a Google did but that has changed dramatically over the past few years. I do think they are right up there with the Google and Apples of the world.

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