How to Have Good Product Photos for Your Online Store
Relying on eCommerce for everyday shopping requirements, online shoppers have also become increasingly cautious about what they buy. They are well aware that online buying comes with risks such as non-secure payment portals, losing confidential banking info, purchasing counterfeit products, etc. In this scenario, it gets difficult for buyers to blindly trust in anything that someone sells online. Thus, it becomes important for sellers to establish their credibility. They have to largely depend on text (like title, product description, specification, etc.) and images to persuade buyers online.
Are Photos Really That Important?
Text requires time to read and understand the context. According to reports, 81% of people only skim the content they read online. On the average website, users have time to read at most 28% of the words during an average visit; 20% is more likely.
This hints at the fact that most customers may not be willing to spend time to read word by word. Hence, there are chances are high that they will miss out on the relevant information. However, if the same information is given through a visual, they will retain 65% of the information even three days later. Thus, images appear to be the quickest way to showcase the product, give prompt information, and easily get the attention of the customers.
Customers are not able to physically analyze the product while buying online, which is why they rely heavily on product images. Therefore, the product images need to be attractive enough to get the customer's attention and encourage them to make a purchase. To ensure that the images are up-to-the-mark professional photography editing services come into the picture. Product photo editing polishes the images of the product while highlighting its best features. This enhances the overall outlook, gives clarity about the product features, and compels customers to make a purchase.
Have you ever edited your product pictures?
How Professional Photo Editing Can Improve My Sales?
Product pictures play one of the most important roles when you're selling online. Now, editing those pictures takes a toll on other core tasks like setting up PPC campaigns, strategizing your selling strategy, and similar things. So, if you want to increase your conversion rate (sales), improving those product pictures on your online store will definitely help.
Moving on to the editing part, making your pictures look like the way that'll make the browser hit the "buy now" button is quite a tedious task, and so is the editing process.
Editing images for a normal person can be a hard nut to crack, but with the right tutorials, that feat can also be achieved. Here are some really easy tutorials for Photoshop editing.
As a photographer, I don't like outsourcing my edits. I love editing images myself because that's the second fun part of shooting.
But it wouldn't make sense for me to skip a professional shoot just because I was too busy editing product pictures for my online store. Moreover, editing those product pictures is a time-consuming task and doesn't require any subjective grading as the case of portrait pictures.
So, I'd rather outsource a monotonous and time-consuming task instead of a creative one. In this case, that'd be editing bulks of product pictures.
This is where those professional photo editing service providers step in. I've had a lot of clients, friends and even myself trying out these services. So, after trying out more than a dozen of the so-called leading photo editing service providers, I'd say only two of them were good enough with whom I will prefer to work again.
Here are some of the ways through which it enhances the images:
Commonly know as clipping path, background removal comprises a major part of product photography. And everyone doesn't own a wide variety or even standard backdrop setups. That's why the background removal services are blessings for regular eCommerce sellers.
In my case, I do have a bunch of backdrops but nailing that perfect product photography look requires setting up a complex lighting rig and post-processing in Photoshop. So, that's why I prefer to send my RAW files to a photo editing company and get it done as it saves time and resources. I mean, if we look at the opportunity cost of me editing 65 pictures of a boring camera tripod, it's equivalent to an 8-hour event shoot.
Also, those image editing experts will edit your image and extract the irrelevant objects to give it a simple and clear background, directing the focus on the main object in the image. All of this occurs even if you don't have an expensive and well-lit backdrop setup. But always make sure to shoot images in the RAW format.
Lighting Is the Key
Of course, not all of us can afford those big expensive Profoto or even cheaper Godox lights. But all of our cameras, even the ones in your smartphone have the ability to shoot RAW images. And that's where the magic happens.
RAW is a file format that captures all image data recorded by the sensor when you take a photo. Because no information is compressed with RAW, you're able to produce higher quality images, as well as correct problem images that would be unrecoverable if shot in the JPEG (the default) format.
Some specific product images require better focus and lighting on the details of the product. For example, images that comprise small products like jewelry, or even bigger objects like real estate require focus and differential lighting in the details. Editing experts employ various techniques such as image exposure, HDR, etc. to manipulate the light sources and create the perfect balance between shadows and sharpness in the final image.
Where Should I Start?
Finding the right provider can be a difficult task, but I have compiled a list of reliable and good ones. Here are the ones that I have used for my store:
Why: The turnaround time and edit quality is amazing. The best when it comes to product photo editing.
Why: Even though they have a plethora of services but I'll give it a 4/5 when it comes to eCommerce product photo editing.
Why: More than a decade old this industry, DEI.com is a very reputable player in photo editing outsourcing.
The best part is that all of the above service providers give a free trial/free editing sample. So, feel free to try that.
What if I Want More?
Apart from these two primary aspects, image editing services involve features like presenting a product in different colors, highlighting the details, resizing the image, and increasing image resolution, among others.
Editing experts work on these aspects and give a final image, maintaining the aesthetics of your brand while perfectly keeping the focus on the product.
As mentioned earlier, I've had a good amount of experience working with these companies; the only thing I'd like to say is that I should have gone for these services earlier.
They have saved me a lot of time and money during my days when I used to run an eCommerce drop shipping store.
If you're in the eCommerce game, I'd recommend you try this. If you have any questions regarding this, feel free to ask me.
Questions & Answers
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