Design Your Ad in Microsoft Word
Marketing Flyer (an advertising template) in Microsoft Word
Basic Design and Advertising Guidelines
Designing an advertisement in Microsoft Word is pretty easy. It even provides templates with design elements built in to accommodate the less than savvy artistic people. Advertisements can take the shape of flyers, brochures, newsletters, calendars, and posters, among many other forms. Microsoft Word provides templates for many of the aforementioned. You can even save your design and send it to a printing company to have it printed on other items. Before you get started there are some basic design aspects you should be aware of.
- Color - The colors you choose in your design can mean the difference between somebody taking a closer look or tossing your ad aside.
- Position - Where you position the text and pictures of your advertisement can capture a consumer's eye drawing interest to your product or service or it can make their head pound for the brief second it takes to get it out of sight.
- Content - Your content has to be precise and to the point. Repeating the same information over and over again wastes valuable space. For example, in my previous sentence, "Your content must be precise and to the point", I could have eliminated either "precise" or "and to the point." The space I save may be used more efficiently to add something gripping or telling about my product or service. It should also be colorful in the sense that something good in it pops out at the reader. It should state what the product or service offers the customer and these statements should be accurate and provided without fault. The best way to provide great content is to know your product and believe in what it has to offer. Indepth examples of what it offers may stand out.
Colors that feel as though they are advancing toward the observer are: red, orange, and yellow. Therefore, if you want something to pop out on the page, these colors will do the trick as long as you use a contrasting or receding color in the background. Blue, green, and violet are receding colors that feel as though they back away from the observer. Sometimes text is difficult to read in certain colors. You can play around with different combinations in the Microsoft Word application and change them as needed. The photos you choose should have some color in them that pops out even if it means adding text or a frame in an advancing color to them.
If you use a template to design your ad, formatting for text size and position has already been administered. However, it is easy to change the size and position if you want a different look. Some of the text tools include: text wrap (text wraps around an item), text color, text size, text shape, and text composition. After you have entered text in a given area, you can easily move it or change any of the above mentioned aspects of it.
Font: Not using more than two or three different fonts in an ad usually works best. Of course, it is still okay to resize or change colors of the font you choose in the various sections of your ad. For example, you may use Myriad pro font in 60 pt. size in black and bold for your headline; and then, use the same font for the body of your ad in 12 pt. regular. You may even use it in italics and a different color. At this point, you have only used one font. It's still pretty safe to add another font and use different options for parts of your ad with that font also.
Font Tools Box
Located underneath the tabs labeled INSERT PAGE LAYOUT and REVIEW are tools you can use to change the look of your font. You will see two drop down boxes with down arrows that you can click on to see additional choices. The first box contains the name of the font typed in the basic style it will appear on paper when no other tools are used with it. The box next to it contains the number of the size the font will be in points. In this paragraph the style I used was Times New Roman and the size I used was 12 points. I clicked on the I tool before I started this sentence and it became temporarily highlighted to let me know that I activated the italic effect to my text. I disabled the italic effect in this sentence by clicking on the I tool again. I know it's disabled because the area around the italic tool is no longer highlighted. If you want to make changes to it after you already typed it you would place the cursor at the start of the word or words you want to change and then click and drag until you reach the point you want the effect to end. Release the mouse button and the selection should be temporarily highlighted. While it is highlighted click on the tool to see the selection with the new effect. You can click on multiply tools to get more than one effect. Disable the effect by clicking on it again. If you want to permanently highlight text click on the highlight tool. This tool has a drop down box with different colors you can choose to highlight in. When you want to stop highlighting text you have to choose "no color" in the drop down box. Tools with drop down boxes do not have temporary highlights around them when they are in use. To get a better idea of how these effects will look activate a few of the tools and then deactivate them one at time.
If you're making an ad for a newspaper, where the ad is placed in the paper could make a big difference on the number of people who will read it. However, for flyers, brochures, newsletters, etc. breaking blocks of text up with a photo here and there should suffice. If you're unsure about the way you have things positioned, it's usually safe to blend photos with text in the top portion, the middle portion, and the last portion. If you stand back and take a look at it, you will probably get a feel for whether or not something should be moved.
Getting Started in Microsoft Word for Ads
- Open Microsoft Word
- Click on File
- Click on New - The page with the templates appears or you could choose Blank Page to start an ad without any preformatted boxes.
- Click on Flyers, or Brochures, or Newsletters. - The file will download into your computer in a second or less.
- Click on one of the choices provided. In the example shown, Flyers and then Marketing Flyers were chosen.
- At this point, you can use the format provided or you could click on Change Styles which will open a drop-down box and then hover your mouse over Style Sets which opens another drop-down box that contains style sets from default through Traditional. By hovering the mouse over each of these you can see preset style sets containing a variety of different formats with different text sizes and colors.
- Click in areas on page to start deleting preformatted text or photos and adding your text or uploading your photos.
- The buttons at the top of the screen are self-explanatory. For example, if you click on Insert you can then click on Pictures to upload your photos. You could also click on Clip Art and then enter the name of the product you want art for in the Search box. You can also find a Hyperlink box under the Insert tab to add url's to your ad if you want to share your ad over the internet and link it to a work order or invoice or another related website.
- Start playing around with different colors, sizes, shapes, etc. until you get ideas of what you like.
- Save your work when you're done.
Reaching your Targeted Audience
Whether you print your ad yourself or email it to a printing company to have them print up copies for you to distribute, you still have another choice. You can send your ad to all your existing contacts or you could add new contacts to send your ad to. If you have hyperlinks in your ad, the people you email it to will be able to click on the links which will take them to the pages you support.
When you have the file for the ad you want to email open, click on Mailings.
Then, click on Mail Merge if you want to add additional files or add a separate note with your ad.
Otherwise, click on Select Recipients. You can either Select a new list (of recipients) or use your existing lists (contacts). Fill out the box that appears with the information requested, send, and presto, your ad has reached more people.
Email your Ad
Ads printed on useful products
After designing your ad, you could have it printed on an assortment of different products that people use on a daily basis. For example, if you work in a downtown area and have to take a taxi everyday, the product above will not only help you hail a cab but it can also display your product or service on the reverse side. Be careful not to break any trademark or copyright laws. In the example above if you wanted your material printed on a taxi flag, you would have order it through the number listed on the flyer.
If you are a student, you could have your ad printed on your backpack if your product or service is something that other students might be interested in. As a result, everybody walking behind you will see your ad.
You could also print ads and distribute them to area stores (most larger stores have a pin it corkboard), libraries, or other businesses. In some cases, you may have to ask permission to display an ad.
Practicing ethics in advertising is not only important for the success of your business but also for common good of mankind.