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Writers Can Gain a Larger Audience With Videos of Their Articles

As a writer of educational content with a Master of Science degree, I am also publishing video versions of my articles. I’ll show you how.

You can quickly create videos from your written content with Pictory.

You can quickly create videos from your written content with Pictory.

The Benefit of Video

Take your online articles to the next level by repurposing them as videos. Video provides another means of engaging one’s audience. Many people prefer videos rather than reading words on a page. And it can sometimes hold the viewers’ attention longer than a written article.

I use the Pictory service to make videos from my articles. I began by experimenting with their free trial, allowing me to make three videos for free.

Then, after publishing them on my YouTube channel, some people told me that video makes the content more understandable. So I decided to subscribe to one of Pictory’s low-cost annual plans to continue making unlimited videos.

I’ll show you examples of my completed videos throughout this article so you can judge for yourself.

How It Works

You don’t need to be tech-savvy. Pictory converts your existing written content to video automatically.

Visual Scenes

Pictory determines the meaning of each sentence or paragraph by detecting keywords and automatically selects a visual segment to go with it for each scene.

The length of each sentence determines the scene’s duration, but you can increase the duration if you want that specific visual to continue longer.

Background Music

Pictory automatically selects the style of background music based on the theme and mood of your content. I’m amazed at how well that works.

They have a massive inventory of copyright-free music of all moods and genres. A nice feature is that you can manually control the volume of the background music.


Pictory adds the voice-over too. It has dozens of voices to choose from, both male and female, and with various accents. But you can record your own if you prefer.

You Have Complete Control

There is not much work involved unless you want to go beyond what Pictory does for you. It’s a powerful tool with the flexibility to apply your own creative talents. I keep discovering additional features to take advantage of to enhance the final video product.

You have complete control of the visuals and voice-overs:

  1. If you are not satisfied with the scenes automatically selected for each sentence or paragraph, you can find a better one with a keyword search within the platform.
  2. Some voice-overs sound more natural than others. And some don’t apply proper emphasis on specific words. So it’s worth experimenting by selecting different voices and speed of the speech.
  3. If you want, you can use your own voice. Upload your recorded voice-over, and the Pictory automatically syncs it to your script. You can even manually adjust the syncing if needed.

Additional Benefits of Making Videos

While working on producing a video, I usually discover better ways of presenting my ideas that I didn’t consider when I wrote the original articles. So I learned that putting effort into creating a visual representation brings to light an entirely new way of expressing my thoughts.

That works to benefit me in two ways.

  1. The video offers an excellent alternative for viewer engagement.
  2. I learn better ways to provide content in each source article, and I can update them accordingly for better SEO.

Four Repurposing Tools Available

1. Script to Video

This is the best tool for repurposing written content as videos, in my opinion. You copy and paste the content into Pictory and let it do all the work. It automatically selects relevant keywords and uses them to choose video scenes for each sentence or paragraph.

Here’s a video I made with this method:

2. Article to Video

This is similar to “Script to Video,” but you enter the URL of the article instead of pasting the text. This approach copies the text for you directly from the online content. However, it didn’t capture all the text when I tried it.

I assume that problem might be related to how the HTML is programmed on the source site. I’m sure it works with most sites, but I recommend using the "Script to Video” method instead. It's just as easy to paste the text, and I consider it more accurate.

3. Edit Videos Using Text

This is a tool that helps you edit existing video files. For example, you can add subtitles, cut sections, add an intro and ending segments, and add a logo.

4. Visuals to Video

You would use this tool to make a video from still pictures and images. All the other features are included, such as controlling individual scenes and adding voice-over and background music.

I experimented with this to make a video portrayal of paintings my father made. See how it turned out:

Videos Can Make Poetry More Captivating

Many poetry authors find it challenging to get readers. That is because people usually search for solutions online, and a keyword search doesn’t necessarily relate to the content of poems. So I decided to experiment with rendering poems in video format.

Visuals can make poems more attention-grabbing, and YouTube is an excellent way to get your poetry noticed. See how I did it with this one:

Six Easy Steps to Transform an Article Into a Valuable Video

  1. Copy and paste the script of your article into Pictory.
  2. It automatically produces a video with scenes of each sentence or paragraph.
  3. Background music matching the tone of your story is automatically included, but you can change it as you desire by selecting from Pictory's huge library of music.
  4. You select the voice you want for the voice-over of your script and even control the speed.
  5. Preview as often as you need while experimenting with different settings and selections.
  6. When satisfied, generate an MP4 file you can upload to your YouTube channel.

Three Plans to Choose From

Pictory watermarks are eliminated with paid plans.

Free Trial Standard Plan Premium Plan

No cost to create three videos. No credit card is needed.

$19 / month, billed annually

$39 / month, billed annually

Comparison of the Standard and Premium Plans

I was experimenting with the Premium Plan and can tell you the difference.

The premium plan has five additional features that are not in the standard plan. You can decide if the extra cost is worth it for you. In my opinion, the standard plan suffices for most needs.

Below are five additional features you get with the premium plan:

  1. Scene transitions you can apply between scenes, such as fade in and out, wipe from side to side, diagonal sweeps, and more. But I thought they were too disturbing and didn’t add any value anyway.
  2. The ability to trim segments to start farther into the visual. But you can always select another visual if one doesn't work for you for any particular scene.
  3. Automatically add personal branded "intro" and "outro" scenes. But you can do this by adding individual scenes with each project anyway.
  4. Upload your own voice-over and auto-sync it to the entire video. I mentioned this feature earlier, but this is a premium plan option. However, the standard plan lets you add your own voice on a scene-by-scene basis rather than syncing the entire script with the whole video.
  5. The standard plan only allows exporting in "Landscape (16:9)" mode. But that’s all you need if you intend to post on YouTube. If you need other formats, the premium plan includes “Export as Portrait” and “Export as Square.”

Final Thoughts and a Free Trial for You

Video could be the wave of the future because it attracts people who would rather be watching than reading.

My goal is to get additional traffic to my written content from my YouTube videos.

If you want to see how Pictory works, you can create up to three videos from your articles with their free trial that you can upload to YouTube. That could provide an extra benefit for you by attracting an additional audience for your written content.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Glenn Stok