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10 Most Important SEO KPIs You Should Be Tracking

Atiqul Hakim is a SEO Manager at MonsterClaw and an Internet Of Things Writer based in Dhaka, BD. He loves to write about SEO, SMM and Tech.

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An Introduction to SEO KPIs

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

There are a number of factors that go into SEO, including the use of keywords, the quality of the website’s content, the site’s structure, and the strength of the site’s backlink profile.

While there is no guarantee of success, following best practices and monitoring the right KPIs can give your website the best chance of ranking top in Google search.

The 10 most important SEO KPIs you should be tracking are:

  1. Web Traffic
  2. Search Engine Rankings
  3. Click-Through Rate (CTR)
  4. Organic Search Traffic
  5. Keyword Rankings
  6. Backlinks
  7. Social Shares
  8. Website Traffic Sources
  9. Bounce Rate
  10. Conversions

1. Web Traffic

This is the first metric that should be monitored for SEO success. Web traffic denotes the number of visitors your website receives. It is the first indicator of whether any SEO strategies you have adopted are working or not.

It is a good practice to categorize your web traffic as organic traffic and non-organic traffic. Organic traffic is the number of visitors coming to your website through search engines such as Google, Yahoo, and Bing.

Non-organic traffic is the number of visitors coming to your website from other sources such as social media, blogs, and direct traffic.

There are many different ways that web traffic can help with SEO. One way is that it can provide a signal to search engines that your website is popular and relevant. This can help your site rank higher on search engine results pages (SERPs). Additionally, web traffic can also help to build backlinks to your site, which can also boost your site's ranking.

2. Search Engine Rankings

Search engine rankings refer to the position of your website on search engine results pages (SERPs).

For example, if your website ranks first for a particular keyword, it means that your website will appear on the first page of SERPs when users search for that keyword.

The higher your site ranks in search engine results, the more likely people are to find it. This, in turn, can lead to more traffic and more customers for your business.


3. Click-Through-Rate(CTR)

CTR is the percentage of users who click on your website’s listing when it appears on SERPs.

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For example, if your website’s listing appears on the first page of SERPs for a particular keyword and 100 users search for that keyword, the CTR would be the number of users who click on your listing divided by 100.

There are a number of benefits that businesses can experience by improving their CTR. These benefits include:

  1. Increased web traffic: A higher CTR usually results in more web traffic, as more people are clicking on your links. This can lead to more customers and sales for your business.
  2. Improved brand awareness: A higher CTR can also help to improve brand awareness, as more people are exposed to your brand when they click on your links.
  3. Better search engine rankings: A higher CTR can also help to improve your search engine rankings, as search engines often take CTR into account when determining where to rank websites.
  4. More leads and sales: Ultimately, a higher CTR can lead to more leads and sales for your business.

CTR is a good indicator of how relevant and appealing your website is for a particular keyword.

4. Organic Search Traffic

Organic search traffic is the number of visitors coming to your website through search engines such as Google, Yahoo, and Bing.

It is a good indicator of the effectiveness of your SEO strategies.

10-most-important-seo-kpis-you-should-be-tracking

5. Keywords Ranking Position

Keyword rankings refer to the position of your website for particular keywords on SERPs.

For example, if your website ranks first for a particular keyword, it means that your website will appear on the first page of SERPs when users search for that keyword.

The higher your website ranks for particular keywords, the more traffic it will receive from search engines.

There is no specific data on how keywords ranking position helps overall SEO. However, it is generally believed that keywords that rank higher in search engine results pages (SERPs) tend to drive more traffic to a website. This, in turn, can lead to higher search engine rankings and more visibility for the website.

Backlinks are links from other websites to your website. A backlink profile can be used to determine the quality and quantity of a website's links. It's an important ranking factor because it helps Google determine how relevant and trustworthy a website is. A high-quality backlink profile can help improve a website's ranking, while a low-quality one can hurt it.

They are a good indicator of the popularity and relevance of your website.

7. Social Shares

Social shares refer to the number of times your website’s content is shared on social media platforms such as Facebook, Twitter, and LinkedIn.

  • Make sure you have social sharing buttons on every post and make sure they are big enough to be easily noticed.
  • Make sure you have social sharing buttons on every post and make sure they are big enough to be easily noticed. Write interesting titles with keywords that make people want to click on it.
  • Write interesting titles with keywords that make people want to click on it. Write interesting content that people will want to share.
  • Write interesting content that people will want to share. Use images that are visually appealing and make people want to know more about it.
  • Use images that are visually appealing and make people want to know more about it. Use a plugin like Yoast SEO to help you optimize your posts for social sharing.
  • Use a plugin like Yoast SEO to help you optimize your posts for social sharing. Use a social media scheduling tool like Hootsuite or Buffer to share your posts multiple times on social media.
  • Use a social media scheduling tool like Hootsuite or Buffer to share your posts multiple times on social media. Run social media ads to promote your posts to a wider audience.

8. Traffic Sources

Website traffic sources refer to the different channels through which visitors come to your website.

Some of the main website traffic sources are organic search, direct traffic, referral traffic, and social media traffic.

9. Bounce Rate


Bounce rate is a metric that measures the percentage of visitors who arrive at a website and leave without taking any further action. A high bounce rate indicates that visitors are not finding what they are looking for on your website, and are leaving without taking any desired action, such as making a purchase or signing up for a newsletter. A high bounce rate can hurt your business in several ways, including:

  • Reduced conversion rate: If visitors are leaving your site without taking any desired action, then your conversion rate will suffer.
  • Lower search engine ranking: Search engines use engagement metrics, like bounce rate, to help determine where to rank your website in search results. If your bounce rate is high, it could negatively impact your search engine ranking.
  • Reduced ad revenue: If you rely on advertising to generate revenue, a high bounce rate will result in less ad revenue. This is because advertisers only pay when someone clicks on their ad, and if visitors are bouncing, they're not clicking.

10. Conversions

Conversions refer to the number of visitors who take the desired action on your website such as signing up for a newsletter or making a purchase.

Conversion is important for B2B and Ecom businesses because it allows them to track the number of leads or sales that they are generating from their website or online store. By tracking conversion rates, businesses can identify which areas of their site or store are performing well and which need improvement. Additionally, conversion data can help businesses to optimize their marketing campaigns and better target their audience.

Conclusion

Monitoring the right KPIs is essential for any website that wants to rank well in Google searches.

By tracking the 10 most important SEO KPIs, you can ensure that your website is on the right track and making progress towards its goals. The "10 Most Important SEO KPIs You Should Be Tracking" are essential for any agency that wants to be successful. If you're not tracking these metrics, then you're not doing everything you can to improve your SEO. My team ѕtосkѕ up оn аll of thеѕе mеtrісѕ аnd tасklеѕ thеm hеаd-оn to ѕее ѕіgnіfісаnt results.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2022 Atiqul Hakim

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