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Augmented Reality in Newspapers: Technology, Uses, and Problems

Linda Crampton taught science and information technology to high school students for many years. She enjoys learning about new technology.

An Interesting Feature in Print Media

Augmented reality is an interesting feature in newspapers that takes readers beyond the printed page. It enables people to see a video, animation, or other unexpected content that is apparently located on a page of their newspaper. The illusion is created when an augmented reality program and the camera software of a smart phone or tablet work together. The newspaper must be viewed through the camera of the mobile device in order for the illusion to work. In addition, the device must be connected to the Internet.

Though the added content is not really present in the newspaper, I’ve found that the AR feature can at least sometimes be an enjoyable enhancement to the printed information. The photos in this article show my experience with the technology as it was presented by two of my local community newspapers.

Augmented Reality in a Newspaper

A Metro newspaper photo that loads a movie trailer for Rio 2 when scanned with a mobile device

A Metro newspaper photo that loads a movie trailer for Rio 2 when scanned with a mobile device

The video is superimposed on the photo, as seen on my iPad screen.

The video is superimposed on the photo, as seen on my iPad screen.

Augmented reality or AR is the process in which a digital image is superimposed on a scene from the real world, creating a view that is part reality and part virtual reality. It's used in the environment as well as in newspapers and other types of print media.

Potentially Useful Technology

When augmented reality is used with a newspaper, a photo in an article is scanned with the camera of a mobile device. The AR software identifies the photo and then loads related digital content. The content is displayed in the device's camera view. It's often positioned over the scanned photo so that the digital content appears to have replaced the photo.

Although the content that is loaded is frequently a video, there are many other possibilities. A photo gallery, the latest news updates or sport scores, related social media information, educational animations, additional facts, a relevant map, a restaurant menu, a competition entry, or a reservation page for a special event are all possible uses for newspaper AR.

More Examples of AR Use in Newspapers

Newspapers around the world have added augmented reality in an attempt to enhance their product, although this has sometimes been done on a trial basis. The newspapers want to attract new audiences—especially young people—to increase their waning number of readers. Two papers in my area have used AR in recent years. All of the pictures in this article were taken by me as I explored augmented reality in the Metro newspaper and the Burnaby NOW one.

The Metro Newspaper

The Metro was a free weekday newspaper in the Greater Vancouver area that for a while included daily AR content. After the first edition of this article was written, the name of the newspaper was changed to StarMetro Vancouver, which distinguished it from the Metro newspapers published in different cities and countries. At least some of these newspapers have also used augmented reality.

In my exploration of the newspaper's AR features, I encountered YouTube videos, movie clips, videos that seemed to have been created by the newspaper, extra photos, photo slide shows, and an informative poster about training for a marathon. The newspaper also offered a competition code that was available through AR. The augmented reality was provided via Metro's own app for mobile devices.

Burnaby NOW

Burnaby NOW (part of the NOW newspaper group) is a free community newspaper that was once published twice a week. At one time, each issue offered AR features similar to those of the Metro newspaper. The paper also enabled people to buy concert tickets through augmented reality. Burnaby NOW used the Layar app to provide its augmented reality features.

Other Newspapers That Have Used AR

The Tokyo Shimbun is a Japanese newspaper that has used AR to change articles aimed at adults into easily understandable articles for children. Animated cartoon characters, color, pop-up headlines, and a simplified alphabet made the newspaper useful and entertaining for a child. The video below gives some idea how the AR feature worked. (I don’t know whether the newspaper is still using the feature.) In Australia, one newspaper group has used an augmented reality app called News Alive to enable readers to explore a 3D version of buildings.

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Augmented Reality in Local Newspapers

When the Metro published its first newspaper containing AR content, it likened the newspaper to the ones appearing in the Harry Potter movies. In these newspapers, moving scenes appeared on a page containing otherwise static content. This type of newspaper would be wonderful in real life, but it doesn't exist (yet). The appearance of movement on a page of today's newspapers is a trick that requires special equipment.

The reader must have a smartphone or tablet with a camera as well as an Internet connection in order to use the AR features of a newspaper. In addition, the augmented reality software must be able to link to the software controlling the camera of the mobile device. This should be no problem when using an iOS or Android device.

Augmented reality in a newspaper works via image recognition. With the aid of the camera app in the mobile device, the AR program identifies a photo and loads the digital content that is linked to that photo. As viewed through the camera, the linked content often appears as an overlay on top of the image that was scanned. If the digital content is a video, it does give the newspaper page a slightly Harry Potter-like appearance as it plays. Once the content is loaded, when the mobile device is moved away from the newspaper the content stays in view.

A Marker-Based Process

The augmented reality in my local Metro newspaper was marker based. The steps in using the AR from this newspaper on a mobile device such as my iPad were as follows. The newspaper app was available as a free download at the Apple Store.

  1. Open the newspaper app.
  2. Click the AR symbol on the front page of the app.
  3. The app opens the camera application on the iPad in scan mode. Fill the screen with the photo to be scanned.
  4. The photo is automatically scanned as a vertical green line moves over the photo. Markers (the green dots in two of the photos below) are temporarily laid down as the scan line moves.
  5. Information from the markers is sent to a newspaper computer.
  6. The computer compares the information from the scanned photo with the photo information stored in its database until it finds matching data.
  7. Once a match is found, the computer performs the action that it's programmed to carry out when that photo has been identified (such as loading a particular video or slide show).

Failure to Scan

This process for obtaining AR content is fast when it works properly, as it often does. Sometimes the "Scan result not found" message appeared during my trials of the Metro AR, however. The scan line moved over the photo and markers appeared and then disappeared as normal, but the scan wasn't successful.

The augmented reality feature in the Burnaby NOW newspaper worked in the same general way as in the Metro newspaper. The Layar app used by Burnaby NOW examined outlines and edges in photos. It often worked very well but sometimes failed to scan successfully.

When a photo scan quickly triggers interesting content to load, the AR feature is very enjoyable. When multiple scans are needed to obtain success the process is less enticing. The photo scanning and content loading procedures aren't foolproof. It's frustrating when they don't work, whatever the reason for the problem. I occasionally encountered a photo that I couldn't scan correctly, even when I tried on multiple days and under multiple conditions.

Improving AR in Newspapers

Augmented reality in newspapers is potentially a very useful feature and could be a great enhancement to them in the future. I enjoy looking at digital content linked to newspaper articles. Based on my experience, however, the technology needs to be improved. I consider the following features to be very important in order for AR in newspapers to be effective.

  • The augmented reality feature should be easy to use, reliable, and as foolproof as possible.
  • The scanning and content loading process should be rapid. Instant or very nearly instant gratification is necessary in order for the technology to appeal to people.
  • The digital content should offer added value to the print article.
  • Ideally, the digital content should be obtainable only through the AR program and shouldn't be something that a person could find on the Internet on their own.
  • If the content is available on the Internet and can be accessed via a web browser, it's very important that obtaining it through an AR program is a rapid and convenient process.
  • Some people feel that the new content should contain movement or interactivity, since otherwise static material in the newspaper is simply being replaced with more static material. I don't mind seeing static digital content as long as it's rich in new information.
Some people feel that simply overlaying a newspaper picture with another one is not the best use of augmented reality.

Some people feel that simply overlaying a newspaper picture with another one is not the best use of augmented reality.

An Unanswered Question

One question that needs to be answered is whether people will want to look at digital content linked to newspapers when they could get all their information from the Internet and dispense with a newspaper altogether. Compelling or unique content in both the paper and its AR content might help to attract readers.

Apparently the attraction of augmented reality—at least as it was implemented—wasn't strong enough in my local newspapers, since the feature was dropped. Improved technology and new abilities might encourage papers to try AR again. That probably won't help the two newspapers that I've mentioned in this article, though.

The StarMetro recently ceased publication. The publisher said that it was no longer financially advisable to create a free newspaper every weekday because the information in the paper was available on the company's website. Burnaby NOW has reduced its publication schedule to once a week. The newspaper contains some local news and a lot of flyers.

Other Examples of AR Use

Other types of print media besides newspapers have used augmented reality, including the book version of Guinness World Records. Additional books and some magazines have used the technology as well.

Specialized AR apps are appearing. Microsoft Translator enables a traveler to point their mobile device at text written in another language and then read the text in their own language. The Google Translate app does the same thing.

Augmented reality apps have been developed to let people learn more about buildings, cars, museums displays, golf courses, mountains, stars, and other parts of the environment. Some of these apps work by detecting location instead of by reading markers, but all display digital content in addition to real-life content.

Eyeglasses that provide augmented reality seem to be increasing in popularity. The Pokémon Go game with added AR was very popular when it first appeared. There have certainly been some interesting developments, including the release of an AR development toolkit from Apple. Whether the new developments are helpful for newspapers remains to be seen.

Image Recognition and Augmented Reality

Access to Mobile Technology

The potential uses of augmented reality technology are exciting, but as is the case with many other technological developments, they aren't available to everyone. Many people don't have a smartphone or a tablet with mobile Internet access. They either can't afford them or don't want to get them. In some areas, the mobile devices or an Internet connection aren't available.

People involved with the creation and use of AR features are getting excited about the increasing number of people with smartphones and tablets and about the potential uses of augmented reality. It's predicted that new uses for AR will soon appear. The problem of supplying mobile devices for augmented reality to everyone who would like them or could benefit from them—such as children in schools—is a major one, however.

In the high school where I used to teach, there were many "haves" with their own mobile device but also a significant number of "have nots". The school discussed getting a class set of tablets but never bought them because it would have been an expensive purchase. The high cost is a shame because augmented reality could be very useful in education.

Newspaper AR Problems

I'm looking forward to seeing new developments in augmented reality for newspapers, other publications, and the environment and am very interested in its potential. At the moment, however, I'm not confident in the success of AR for newspapers, at least as the technology currently exists.

In its present implementation, viewing the AR features of a newspaper requires a commitment that people may not be willing to make. A newspaper reader must open an app, tap on the screen (in at least some apps), hover their device over an image, get a successful scan, and wait for digital content to be loaded from a computer on the Internet.

This multistep process for obtaining digital content may be acceptable when all the steps work rapidly and seamlessly, but not when one or more of them causes a bottleneck. Viewing augmented reality needs to be a "hover and see" process in order to attract people.

Perhaps in the future augmented reality glasses will be useful when we are reading a newspaper.

Perhaps in the future augmented reality glasses will be useful when we are reading a newspaper.

Augmented Reality in the Future

If AR technology is improved—which it probably will be—its present applications could become exciting and new applications could appear. I hope the improvements come in time to help newspapers, which seem to be in trouble in multiple locations. The print versions of the major newspapers in my area are noticeably thinner than they used to be, but they are still sold in my local stores on a daily basis.

The major newspapers in my locality have a website with news as well as a digital newspaper that people can read if they purchase a subscription. For some people, however, a printed version is preferable or is the only way in which they can read news. Unfortunately, if they don't have a suitable device, augmented reality in a newspaper will be of no use to them.

What is really needed is an inexpensive device that allows everyone to experience augmented reality effectively. My local library has newspapers for people to read, free computers for people to use, and WiFi hotspots that people can borrow. They also deliver materials to people who find it difficult to leave their home. Perhaps in the future libraries will lend devices that enable people to experience augmented reality in newspapers and in the environment.

Another possibility is that basic AR devices may become very inexpensive or may be free with the purchase of a certain product. In addition, free internet access may spread to new areas in a community so that people who need to can use it. I hope that at some point everyone who wants to experience augmented reality will be able to do this.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2014 Linda Crampton


Linda Crampton (author) from British Columbia, Canada on May 14, 2020:

Hi, maryam. I suggest that you do an Internet search for augmented reality use in the country that interests you. I just did a search for "augmented reality in Canada" and found some interesting entries. You could also do a search for augmented reality in newspapers in the region or country that interests you, such as by entering "augmented reality in European newspapers."

maryam on May 12, 2020:

It is a great perspective regarding new technological adoption, Linda please share your reviews about how frequently users adopts this facility.

Linda Crampton (author) from British Columbia, Canada on January 14, 2018:

Hi, Eric. Thanks for the visit. I think that VR and AR are getting interesting, too. They have great potential.

Eric Farmer from Rockford Illinois on January 14, 2018:

This sounds like a very interesting concept. I tend not pay too much attention to VR or AR but they are getting more interesting concepts and uses. Nice Hub.

Linda Crampton (author) from British Columbia, Canada on July 21, 2015:

You're welcome, adevwriting. Thanks for the visit.

Arun Dev from United Countries of the World on July 21, 2015:

I had heard of augmented reality navigation systems but never about newspapers. Thanks for sharing the info!

Linda Crampton (author) from British Columbia, Canada on September 15, 2014:

Yes, augmented reality in newspapers is a bit like scenes in the Harry Potter movies! Thanks for the visit, travel_man1971.

Ireno Alcala from Bicol, Philippines on September 15, 2014:

Wow! This is like in Harry Potter's movies, this augmented reality. And now it's happening in the USA and Canada homelands. I hope it reaches Philippines ASAP.

Linda Crampton (author) from British Columbia, Canada on May 20, 2014:

Hi, Peg. It's very interesting when reality starts to mirror fiction! Thank you very much for the visit and comment.

Peg Cole from North Dallas, Texas on May 20, 2014:

New technology on the leading edge. Wow. This is awesome. Glad to find your understandable explanation and learn of this. Thanks. It reminds me of the moving pictures on the Daily Prophet newspaper in the Harry Potter Series. Fiction does stimulate new realities.

Linda Crampton (author) from British Columbia, Canada on May 15, 2014:

Thank for the visit and the comment, Deb. Yes, the technology can be impressive!

Deb Hirt from Stillwater, OK on May 15, 2014:

Wow, this sounds pretty impressive!

Linda Crampton (author) from British Columbia, Canada on May 11, 2014:

Hi, WestelCS. You've raised a good point. The audiovisual capabilities of the electronic device do matter! Thanks for the visit and comment.

Tim Anthony on May 11, 2014:

AliciaC, that was very nice and pretty informative article. I guess there's just a little drawback that the quality of audio-visual services of the AR will be according to the device used. Otherwise, it's just another amazing invention human has ever made.

Linda Crampton (author) from British Columbia, Canada on April 27, 2014:

Thank you very much, Martie! I appreciate your comment. New technology can be very interesting!

Linda Crampton (author) from British Columbia, Canada on April 27, 2014:

Great points, Cynthia! Ordinary reality has great advantages! I love learning about new technology and thinking about the possibilities that it offers, but I must admit that sometimes thoughts like yours have passed through my mind. Thanks for the comment.

Martie Coetser from South Africa on April 27, 2014:

Wow! I am totally stunned. Not in my wildest dreams I could foreseen augmented reality. Thanks for explaining this in such a way that even I can understand it, Alicia.

CMHypno from Other Side of the Sun on April 27, 2014:

Interesting hub Alicia, as I had not come across augmented reality before. Like most things it has good points and bad ones. But one of my concerns is that it is just reinforcing our dependency on smart phones. As you pointed out, not every one has one or wants one. I'm already fed up with social occasions where people just sit fiddling with their phones instead of actually talking to each other.

Also can't we learn to love ordinary reality? Does it have to be augmented or virtual?

Linda Crampton (author) from British Columbia, Canada on April 24, 2014:

Thanks for the visit and the comment, Flourish! Augmented reality is a fascinating topic. I'm interested in seeing whether it works in newspapers.

FlourishAnyway from USA on April 24, 2014:

What a fascinating topic, and certainly as smart phones grow in popularity it will become more popular. Your point about whether people will still want to read newspapers if they can get it all online is certainly a good one, however!

Linda Crampton (author) from British Columbia, Canada on April 24, 2014:

Hi, androidfan. Yes, the requirements for using augmented technology may limit its use. These requirements will also enable a person to easily get their news online, so it does make one wonder if AR will be successful. It's still an interesting feature, though!

Rajesh Bhuin from India on April 24, 2014:

The scope of this technology is limited. You need to have a smartphone or tablet with good camera handy and also you need to have a high speed internet connection at home to get this thing work. I don't think a lot of people is interested to get the advantage of this new technology.

Linda Crampton (author) from British Columbia, Canada on April 23, 2014:

Hi again, Larry. Yes, as I say in my hub, it remains to be seen whether people will be interested in a newspaper with augmented reality - interesting thought the new feature may be - when they can get all their news online. Time will tell!

Larry Wall on April 23, 2014:

Folks, I am missing something.

If you have a tablet, couldn't you just receive a graphic that resembles a newspaper with the copy being the latest news. The newspaper might charge a subscription, as they would for this new product, which few people are willing to pay.

I grant you the technology is interesting, but as a old newspaper reporter, I do not see this kind of paper being put together on a daily basis, video produced for it and then delivered from house to house.

Online news has been the biggest problem for newspapers. Some gave too much copy away and thus lost circulation and advertising dollars. Others only offer a sample and get a small number of subscribers to view the newspaper either like an online post or as my old paper is doing, offering access to a PDF file.

The technology is interesting, but the application and more important the need for the application escapes me.

Linda Crampton (author) from British Columbia, Canada on April 23, 2014:

Thank you, WiccanSage! I appreciate your visit and comment. I agree - technology is amazing.

Linda Crampton (author) from British Columbia, Canada on April 23, 2014:

Thank you very much for the kind comment, Nell! Thanks for the vote and the share, too. The latest technological advances are very exciting. It is fascinating to think about future developments!

Mackenzie Sage Wright on April 23, 2014:

Wow, very interesting. I might have to actually get a smartphone or tablet or something. technology is amazing. Great hub.