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Common SEO Mistakes to Avoid

What is SEO?

Wepodia defines SEO (Search Engine Optimization) as "The process of increasing the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine". This process requires your time and effort. Successful Internet marketers have a thorough understanding of how SEO works.

Many people lose out on quality website traffic due their inability to optimize their website for search engines. Here are some common SEO mistakes which you should avoid while creating your website.

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Use of duplicate content

Search engines like Google strive hard to provide useful information to their customers. They do not tolerate duplicate content. Use of duplicate content usually results in poor search engine ranking. It is always advisable to create original, well researched content for your website. Experts advise against the use of software programs to spin your content. It is also not advisable to use automated directory submission software.

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Use of wrong keywords

Webopedia defines the term keyword as "A word used by a search engine in its search for relevant web pages". Generally people choose keywords that they think describe their website. However, people who are searching for information may not use them. Tools like "Keyword Discovery" help in targeting the right keywords.

The use of keywords in the website should be natural. It is not advisable to stuff your content with keywords. Many people leave the title tag empty. It is very important to insert an appropriate keyword into the title tag. It is not advisable to use only images for headings.

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Lack of subject matter expertise

People seeking information from your website generally believe that the content of the website was written by an expert. It is advisable to write about subjects about which you have a comprehensive understanding. The content should be well researched. It is important to ensure that there are no spelling or grammar errors in the content.

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Improper use of backlinks

Quality backlinks are crucial to SEO success. They add to the credibility of your website. However it is important to create backlinks from sites which are relevant. It is not at all a good idea to swap links with dodgy websites. It will definitely have a huge negative impact on your website.

Creating a "Flash only" website

Google can index text content contained in Flash files, but other search engines may not. It is advisable to build your website with HTML. Google can access some content within JavaScript. It is important to remember these points while creating the website.

SEO is an ongoing process. You need to make changes to your website to ensure that it continues to attract high quality traffic. Tools like Google Analytics help in analyzing the performance of your website. You can definitely increase the traffic to your website by avoiding the above mentioned mistakes.

Good practices
Bad practices
 
Use keywords
Keyword stuffing
 
Structure your content
Duplicate content
 
Make your site mobile-friendly
Creating content for search engines instead of people
 

The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.

— SEO Refugee

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