Is Empire.Kred Legit?
Is Empire.Kred a MLM Pyramid Selling Scheme?
I work freelance and was looking for an easy way to get new clients. An acquaintance recommended Empire.Kred; it's what is known an incentivized social media platform.
The idea is that you share news about your business online, without having to create multiple social media accounts. The contacts you make on the site spread the word about your business for you. In addition, the more people you get to join using your referral code, the more you financially benefit from the site.
But alarm bells began ringing for me soon after I signed up. This article is details my experience with Empire.Kred, and my view about whether or not it is a MLM Pyramid Selling Scheme.
What is Empire.Kred?
Empire.Kred (formerly Empire Avenue) is a social networking site. It claims to work in a similar way to websites like Facebook, Twitter and Instagram by connecting you online with like-minded people across the world.
In an ideal marketing scenario, sharing of online content takes place organically. Your real-life friends and family like something they read and share it with others on the network. The USP (unique selling point) of Empire.Kred is that you agree to share content in order to drive business to each other’s webpage. On Empire.Kred you pay other members to promote your material on their social networks. In return, you earn from them by giving their business a boost through your online connections.
A virtual currency, called Eaves, is used to pay for these transactions. The owners of the site also sell Eaves for US dollars to help anyone who doesn't have the time to earn by doing tasks for others.
What Does It Cost? Is It Really Free?
The attraction of joining a site like Empire.Kred is that it offers free membership. The advertising implies all members are treated equally. However, after joining I kept a watchful eye on what really happens in practice. I decided from the outset that no matter how tempting any “extras” offered; I would not upgrade my membership if it meant I had to pay using real money.
Before you become a member, the publicly visible FAQ section mentions the website’s shop, but no prices are given. It's only once you’re on the inside, that the dollar price list is revealed. If you stick with the free membership, you quickly discover that you're spending huge amounts of time in order to earn a tiny amount of the site’s currency (Eaves). You need to amass a lot of Eaves in order to pay other people to share your articles and photos on their social networks. It’s a natural next step to browse the price lists to see what it costs to upgrade.
I was surprised at the amounts charged. The first upgrade step is to a Bronze account which costs US $17 per month. The rates increase to a Platinum account which currently costs an eye-watering US $199 per month. There are also other packages such as “leadership programs” and “starter packs for new members”. All of them offer Eaves in exchange for US dollars so you don't have to spend (waste?) time reading and sharing other member’s work on your own social networks. The site advises you to “buy and sell influencers (and) … other influencers (will) work to increase your wealth for you.”
Why Join Empire.Kred (Empire Avenue)?
How Does Empire Avenue (Empire.Kred) Make Money?
The guy in the video above is enthusiastic about the benefits of joining Empire Avenue. He emphasizes that he is having fun, that he’s not paid to join, and that he is learning about holding investments. It’s almost as an aside that he mentions sharing across social networks. He also manages to get in a plug (in fact several plugs) about using his referral link if you decide to join.
I didn't use anyone’s referral code when I created my account, so I was surprised to see my account settings showed that someone had linked their account to mine. Further investigation on the forum boards onsite revealed that newbies that arrive unlinked are allocated to people holding paid-for accounts. These people then not only receive a percentage of any Eaves spent by the newbie, but they also get a percentage of any US dollars spent by that person. Kerching! Is that what persuades people to spend nearly US $200 per month to subscribe to a Platinum membership?
In reality, how many paid-up members earn commissions in this way? I have no idea, but I suspect it is a valuable benefit for only a tiny minority. In my opinion, the main beneficiaries of the monthly subscriptions are the site owners themselves.
Definition of MLM (Multi-Level Marketing) Schemes?
There is no universally agreed definition for a Multi-Level Marketing (MLM) scheme. Pyramid selling, network marketing, and Ponzi schemes are alternative names for this type of arrangement. The key feature of illegal MLM schemes is that profit is made from recruiting other people to join the scheme rather than from sales of the product itself. There are always conmen looking for ways to get around the law.
If you're in any doubt about the number of ways punters are drawn into illegal MLM schemes, I recommend you read . It explains how people are hoodwinked by half-truths and exposes who really benefits from multi-level marketing. (Spoiler Alert: it’s not the subscribers.) 10 Big Truths About Multi-Level Marketing
What is Multi-Level Marketing? What About Pyramid Selling Schemes?
Is It Worth Joining Empire.Kred?
Does it do what it says in the tin? Does it increase your social networking shares? No, in my view it doesn’t. I saw no uptick in views across my social media. This is because many members act in the same way I do; I go to the page requested and if the article isn’t something I would normally share, then I don’t share it.
A lot of the content promoted by members on Empire.Kred is either low quality, distasteful or is pushing other get-rich-schemes. The few genuine writers and artists that join the website soon fall by the wayside. In my opinion it’s better to spend time honing your craft than waste time on a site like Empire.Kred. If what you create is interesting, people will share it of their own free will. They won’t need to be paid to do so.
Stay Safe: 5 Precautionary Rules
Keep it fun. If you decide to join, only stay for as long as it's enjoyable.
Be alert. Keep your wits about you and don’t be tempted to upgrade in exchange for real money.
Don't expect to get your money back. It's unlikely your investment of US dollars will bring the return promised.
Beware of scams. You're unlikely to get extra social shares unless you're promoting a money-making scheme.
Don’t allow yourself to be bullied. Other site members can turn on newbies; don't let yourself get intimidated. There's a blocking button. Use it.
Empire Kred Review: Scam or Legitimate Traffic Source?
I have given my honest views on whether or not it's worth joining Empire.Kred. Although I initially had fun playing what is essentially an online game, I experienced bullying from other members when I did not recommend their wares to others. On balance, I found it to be a manipulative and unhelpful community (unless you chose to become a paying member.) So yes, you could say that this is a negative review of Empire.Kred.
Before I joined, I searched online for the experience of other users. All I could find were positive reviews of the site, so I signed up for the free membership. However, once I was on the inside, it became clear why no one wants to go public and say bad things about this social networking site.
I received bullying and threatening private messages. When I blocked the members responsible for this abuse, they continued to harass me on the community forums. I joined Empire.Kred using a pseudonym so they are unable to follow me into the real world.
As I say in my list of tips above, if you do decide to test out site membership, only stay for as long as it's fun, and make use of the blocking button. It's there for a reason.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.