How to Create a SEO-Friendly Page Title, URL, Summary, and Body Text

Updated on March 21, 2018
Jan Saints profile image

Januaris is a freelance copywriter and SEO analyst. He writes articles for sales pages and does on-page optimization to improve page rank.

Based on my own experience, creating a webpage today is much easier than it used to be in the past years. Nowadays, we have content management systems and blogging platforms which help us create pages with nice titles, URLs, summaries, and body text.

That said, the big issue remains to be how to create SEO-friendly pages. This is the hardest part and most people do not get it right. The web contains billions of pages, something which causes a lot of competition in the search engine ranking.

If you want your content to stand out and appear in the search engine results pages (SERPs), you must optimize it for Google, Bing, Yahoo, and other search engines.

Optimized Pages Rank Top On Search Engines
Optimized Pages Rank Top On Search Engines | Source

In case you didn't know, SEO (Search Engine Optimization) is the process of making your website more visible to the internet users by improving its rank in search engines. The process in not a walk in the park. Most webmasters find it a challenge to make their content rank top in Google and other search engines.

If you have ever tried to optimize your website or blog, you can agree with me that the whole process is really a tricky one. Search engines keep updating their ranking algorithms, something which makes the whole optimization process more confusing and difficult.

It took me a couple years to properly master the techniques of search engine optimization. Today, I am happy that I get SEO right for my blogs and websites.

In this article, I will show you how to create SEO-friendly titles, URLs, summaries, body copy, and more. If you own an online business, you will definitely find this article helpful. Remember, with optimized pages, you will be able to get high traffic on your website and attract more customers to buy your products or services.

How to Create a SEO-Friendly Title, URL, Summary, and Body Copy, in Brief

  • Create a brief and accurate title.
  • Create a simple and easy-to-read URL.
  • Write an informative and interesting summary.
  • Write a unique and quality body copy.
  • Add images and videos to your text.
  • Add suitable internal and external links.
  • Add social media to your page.

1. Create a Brief and Accurate Title

According to webmaster, a brief title of around 60 characters is the most suitable. The title should also describe the content accurately. You should therefore make it relate well to the content. Since the title words appear in the search results, it is recommended to put your keywords in the title.

2. Create a Simple and Easy-To-Read URL

SEO experts recommend that you create a URL that is relevant to your content. The URL should at least have words that show what the page is all about. You need also to make it simple and easy-to-read to enable internet users understand and remember it with much ease.

Like titles, URLs appear in the search results. You should therefore include your keywords in them to make them more search-engine friendly.

3. Write an Informative and Interesting Summary

In simple terms, a summary is a brief description of the main content on a page. If it is well-written, it can attract the internet user to read the entire content. You should therefore make your summary more informative and interesting.

A summary is also displayed in the search results, so it is recommended to add keywords in your summary to make your content more visible. But you should not stuff it with keywords to avoid your content being categorized by search engines as spam and consequently getting penalized.

A Well-Written Summary Is Key To Search Engine Ranking
A Well-Written Summary Is Key To Search Engine Ranking | Source

4. Write a Unique and Quality Body Text

When writing your main text, you should know that people are moving online to get unique information that can solve their problems. You should therefore make your content fresh and high quality by covering your topic fully.

People also love to read a well-written and easy-to-read content. You should therefore avoid spelling and grammar mistakes as much as possible. You need also to use short paragraphs and bulleted or numbered lists to improve the readability of your text.

In your body text, you need also to use keywords and keyphrases. It is recommended to include them in the opening, middle, and closing paragraphs. As mentioned above, you should not stuff them to avoid being penalized.

Other things to include in your text include body headings and tags. According to search engine optimization experts, it is recommend to have a number of headings, i.e., H1, H2, and H3, in your content. The headings improve readability and also ranking, especially if they include the keywords. As for the tags, you need to use keywords and other words that feature in the title. Most content management systems allow you to include your tags when creating a page or post.

When it comes to word count, I recommend that you write at least 500 words. I have seen pages with more than this word count ranking better.

5. Add Images and Videos to Your Text

Images and videos make a page more media-rich which is one of the things that search engines look for when crawling websites. When adding images and videos, you should ensure that they are well-spread throughout the text.

Some important features to add alongside the images include ALT text, captions, image title, and descriptions. These features make the crawlers understand the images better.

6. Add Suitable Internal and External Links

In case you didn’t know, internal links point to other pages on the same website while external links point to pages on other websites. The information you are linking to should be relevant to the information on your page.

When adding the links, it is recommended to make the clickable text (anchor text) descriptive and concise for search engines and readers to understand it. If you decide to include link ads or even banner ads, you should ensure that they don't interfere with the readability of your page.

7. Add Social Media to Your Page

Based on my own experience, social media is an important SEO technique. If you have social media accounts, you can include their links on your page.

It is recommended to have at least Facebook, Twitter, Google+, and Pinterest links on your website. Google and other search engines favor content that is integrated with these social media channels. These channels also allow people to share your pages with much ease.

Social Signals Important For Search Engine Ranking
Social Signals Important For Search Engine Ranking | Source


As you can see, it is not rocket science to create SEO-friendly titles, URLs, summaries, and body text. With some wit and little effort, you can easily implement these tips on your website and watch your pages rank better.

You don’t have to spend a fortune for your website to feature in the top SERPs. You can make use of this helpful information and carry out SEO on your own. When your pages starts to appear in the top search results, they will have a high chance of getting backlinks and becoming more visible to your target audience.

Has it been difficult for you to create SEO-friendly titles, URLs, summaries, and body text?

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If yes, do you think now you can create a SEO-friendly page on your own?

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© 2015 Januaris Saint Fores


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    • John Mulindi profile image


      18 months ago from Nairobi-Kenya

      This is a comprehensive article on SEO! Although I know much of what is discussed in the article, I got enlightened more on the topic of SEO. Thanks.

    • Jan Saints profile imageAUTHOR

      Januaris Saint Fores 

      5 years ago from Intercontinental

      Thanks WiccanSage, and spread the advice.

    • WiccanSage profile image

      Mackenzie Sage Wright 

      5 years ago

      I so suck at understanding this kind of stuff... I do try, but mostly I find when make the effort it's very hit or miss. I'll be following your advice.

    • Venkatachari M profile image

      Venkatachari M 

      5 years ago from Hyderabad, India

      Very useful tips here. It is true that you need to do much exercise to understand SEO friendly content creation.


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