Fredrick is a freelance copywriter and SEO analyst. He writes articles for sales pages and does on-page optimization to improve page rank.
Based on my own experience, creating a webpage today is much easier than it used to be. Nowadays, we have content management systems and blogging platforms which help us create pages with nice titles, URLs, summaries, and body text.
That said, the big issue is still the same: how to create SEO-friendly pages. This is the hardest part, and most people do not get it right. The web contains billions of pages, which causes a lot of competition for search engine rankings.
If you want your content to stand out and appear in the search engine results pages (SERPs), you must optimize it for Google, Bing, Yahoo, and other search engines.
What Is SEO?
In case you didn't know, SEO (Search Engine Optimization) is the process of making your website more visible to internet users by improving its rank in search engines. The process is not easy, and most webmasters find it a challenge to make their content rank at the top in Google and other search engines. Search engines keep updating their ranking algorithms, which makes the whole optimization process confusing and difficult.
It took me a couple of years to properly master the techniques of search engine optimization. Today, I am happy that I get it right for my blogs and websites.
In this article, I will show you how to create SEO-friendly titles, URLs, summaries, body copy, and more. If you own an online business, you will definitely find this article helpful. Remember, with optimized pages, you will be able to get high traffic on your website and attract more customers to buy your products or services.
How to Optimize Your Website for Search Engines
- Create a brief and accurate title.
- Create a simple and easy-to-read URL.
- Write an informative and interesting summary.
- Write unique and high-quality body copy.
- Add images and videos to your text.
- Add suitable internal and external links.
- Add social media to your page.
1. Create a Brief and Accurate Title
According to webmasters, a brief title of around 60 characters is the most suitable. The title should also describe the content accurately. Since the title words appear in the search results, it is recommended that you include your keywords in the title.
2. Create a Simple and Easy-to-Read URL
SEO experts recommend that you create a URL that is relevant to your content. The URL should include words that show what the page is all about. You need also to make it simple and easy-to-read so that internet users can understand and remember it.
Like titles, URLs appear in the search results. You should therefore include your keywords in them to make them more search-engine-friendly.
3. Write an Informative and Interesting Summary
In simple terms, a summary is a brief description of the main content on a page. If it is well-written, it can attract the internet user to read the entire page. You should therefore make sure that your summaries are informative and interesting.
A summary is also displayed in the search results, so it is recommended to add keywords to your summary to make your content more visible. But you should not stuff it with keywords, or else your content might be categorized by search engines as spam and consequently get penalized.
4. Write Unique and High-Quality Body Text
When writing your main text, you should know that more and more people are turning to the internet to find unique information that can solve their problems. You should therefore make your content fresh and high quality by covering your topic fully.
People also love to read content that's well-written and easy to follow. You should therefore avoid spelling and grammar mistakes as much as possible. You need also to use short paragraphs and bulleted or numbered lists to improve the readability of your text.
In your body text, you need to use keywords and keyphrases. It is recommended to include them in the opening, middle, and closing paragraphs. As mentioned above, you should not stuff them to avoid being penalized.
Use Headings and Tags
Other things to include in your text include body headings and tags. According to search engine optimization experts, it is recommend to have a number of headings—i.e., H1, H2, and H3—in your content. The headings improve readability and also ranking, especially if they include keywords.
As for the tags, you need to use keywords and other words that feature in the title. Most content management systems allow you to include your tags when creating a page or post.
Watch Your Word Count
When it comes to word count, I recommend that you write at least 500 words. I have seen pages with more than this word count ranking better.
5. Add Images and Videos to Your Text
Images and videos make a page more media-rich, which is one of the things that search engines look for when crawling websites. When adding images and videos, you should ensure that they are well-spread throughout the text.
Some important features to add alongside the images include ALT text, captions, image titles, and descriptions. These features make the crawlers understand the images better.
6. Add Suitable Internal and External Links
In case you didn’t know, internal links point to other pages on the same website while external links point to pages on other websites. The information you are linking to should be relevant to the information on your page.
When adding the links, it is recommended to make the clickable text (anchor text) descriptive and concise for search engines and readers to understand it. If you decide to include link ads or even banner ads, you should ensure that they don't interfere with the readability of your page.
7. Add Social Media to Your Page
Based on my own experience, social media is an important SEO technique. If you have social media accounts, you can include their links on your page.
It is recommended to have at least Facebook, Twitter, and Pinterest links on your website. Google and other search engines favor content that is integrated with these social media channels. These channels also allow people to share your pages easily.
It's Tricky, But It's Not Rocket Science
As you can see, it is not rocket science to create SEO-friendly titles, URLs, summaries, and body text. With some wit and little effort, you can easily implement these tips on your website and watch your pages rank better.
You don’t have to spend a fortune for your website to feature in the top SERPs. You can make use of this helpful information and carry out SEO on your own. When your pages starts to appear in the top search results, they will have a high chance of getting backlinks and becoming more visible to your target audience.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2015 Fredrick JS
JOHN MULINDI from Nairobi-Kenya on January 18, 2019:
This is a comprehensive article on SEO! Although I know much of what is discussed in the article, I got enlightened more on the topic of SEO. Thanks.
Fredrick JS (author) from Intercontinental on July 11, 2015:
Thanks WiccanSage, and spread the advice.
Mackenzie Sage Wright on July 10, 2015:
I so suck at understanding this kind of stuff... I do try, but mostly I find when make the effort it's very hit or miss. I'll be following your advice.
Venkatachari M from Hyderabad, India on March 24, 2015:
Very useful tips here. It is true that you need to do much exercise to understand SEO friendly content creation.