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Important New Pinning Tips for Pinterest

Mother of 2 daughters and grandmother of 7 I strive daily to achieve an optimum level of health and happiness. Life is all about the balance

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Fresh Content is More Likely to Show in Feed

Now more than ever before fresh content is king so try to pin daily or at an absolute minimum of once per week. Fresh posts are more likely to show up in the site's feed compared to that of older content.

There are a number of factors that will influence how pins are featured but suffice to say that a good first impression is vital. Not only will the quality of your pin be noted but also the quality of the website that it leads back to. Another important factor will be the popularity of your previous pins so it is important to get the formula right.

  • Add a description to each image that you pin.
  • Pinterest hashtags are back so insure that you apply them to every image you bring into the site. Use related keywords and # hashtag up to 20 keywords per pin.
  • Pin on trending events, seasonal topics, and special holidays. During these trending events Pinterest will be paying close attention to those accounts that post images relevant to the event. This means that you don't want to miss out on being included onto their featured promotional lists.
  • Pin from your domain but also share pins from other sites as well. Be generous. The time of day is not so important as the engagement that a pin recieves.
Fresh Content is Prioritized.  Update your images to give your work a better chance of being shared.

Fresh Content is Prioritized. Update your images to give your work a better chance of being shared.

When They Update so Should You

Pinterest has completed a major update on their website and with this change comes a major new set of platform directives for those who pin there. Hashtags are back in, long pins are out, and pinning daily is more important than it has previously ever been.

It may seem that changes to your favourite websites are constant and the truth really isn't too far off from that basic fact. The internet is continually evolving and as it does so do the sites that reside there. If you work or play on the internet your best defence is to evolve along with it.

The Quality and Size of Image is Important

Long images used to be the desired goal but this no longer applies. Starting in 2018 it appears that tall or "over length" pins will be penalized on Pinterest by being ignored. Referred to as Giraffes these images often tower over other pins. They don't fit in with the new content theme so these over sized images are now officially out.

  • The desired image size is now a ratio of 2 by 3 or approximately a 600 to 900 pixel size photo. Extra long images will be ignored so try to keep your shared photos at a maximum length of 900 pixels.
  • Blurry images will now be recognized by the software so it is also crucial to insure you are using high quality images when you pin. Quality counts.
  • Use images that are easy to comprehend. A quick quote or simple description on the image helps.
  • Use images that are relevant to the topic. First impressions are vital as early engagement is now a key factor in how Pinterest will promote your post.
  • Early engagement is important so try to use images that will grab your followers interest. If your pins are popular then Pinterest will be more likely to promote them.

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How Boards Influence Your Pins

Getting onto large size group boards used to be a desirable goal for most pinners. These boards could contain thousands of members making their potential popularity unlimited and this equated to numerous possible repins whenever one posted there. Large groups are still great to be a part of but now smaller groupings are not.

Group boards are now down ranked to instead favour individual topic relevant boards. Group boards will still be of value but it will be the members within the board who will responsible for the re-shares there. This is an important new concept to keep in mind if you have very few personal boards. Hint: It may be time to create a more personal ones.

I have been going through my Pinterest page to examine and revise my groups. If I have joined groups with just a few members I remove my profile from them. When I find my own boards having 2 to 6 members on them I remove the added profiles so I am the only pinner there. I am still larger group boards as they are but I will now post topic specific content those members would be interested in reading.

Insure Your Image is High Quality a Blurry Image Won't Garner You Extra Credit

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Not Sure What this Website is all About?

Pinterest defines itself as a " Visual Discovery Engine" it is a place to discover topics you are looking for and to also perhaps find a few interesting tidbits that you may not have realize you were searching for. It is a site where you can find new recipe suggestions, craft project ideas, articles on fixing or building things, and even incentives and motivation to help you move forward in a more positive manner. It is a social networking site almost as much as it is a learning resource center.

It is a site where you can discover but you can also share. On Pinterest you can create boards that are themed to your interests and then save pins to them. Think of these much like the community boards you would find in your local school or government office except that the ones you create will be designated for your own personal needs. Some suggested board titles might be as follows:

  • Recipes
  • Fashion
  • Auto Repair
  • Art Illustrations
  • Frugal Shopping
  • Home Decor
  • Gardening
  • Kid Stuff

You can save any pin you discover on Pinterest by pinning it to your boards. This allows you to save topics that are relevant to you and your needs. Fortunately though you have a much greater field of items you can save to your boards than just those topics you discover on this site. As you surf the internet you can save virtually any online image from any page. As you pin an image you also save the page url along with it so you can at any time in the future click on the image to take you back to that article once again. Your boards can be used as a tool or bookmark to save your favourite websites onto.

You can pin for work, promotion, or simply for your own personal enjoyment. There are so very many ways to use this site and all of them are based on the adventure of discovery.

You Create a Board then Pin Images to it

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Why do You Pin?

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2018 Lorelei Cohen

When Was the Last Time You Updated Your Website?

Lorelei Cohen (author) from Canada on May 31, 2020:

Their latest change has been the prioritizing of new content. This means that a new image is considered new content so definitely time to update your photos. I've been working all week on mine, I use adobe spark to create collages. It will take some time to fix all my images but should be well worth the effort. Thank you for popping by.

Lynsey Hart from Lanarkshire on May 31, 2020:

Thank you for such an informative hub on the updates of Pinterest. I will definitely keep them in mind and go in and have a little pinterest reorganisation!

Pamela Oglesby from Sunny Florida on November 18, 2019:

I appreciate this good information as I put many of my hubs on Pinterest. I did not know about the changes except for the hashtags.

Denise McGill from Fresno CA on May 20, 2019:

I was unaware of the changes also. I know that it is a good idea to have group boards but I really haven't been good about "cleaning them up" so I'll have to work on that. Thanks for the suggestions.

Blessings,

Denise

Wednesday-Elf from Savannah, Georgia on January 20, 2019:

I've been updating on Pinterest just recently, especially with adding hashtags to pins and with cleaning up some boards. Glad to know this is a good idea.

Lorelei Cohen (author) from Canada on October 16, 2018:

Peggy just insure that you use them in the future. For Pinterest as you enter hashtags you will notice that suggestions will generally pop up to guide you along which is nice.

Peggy Woods from Houston, Texas on October 16, 2018:

This is important information for those of us who use Pinterest. I have never used a hashtag on Pinterest photos. Would it be important to go back and add them now if possible?

Barbara Tremblay Cipak from Toronto, Canada on August 03, 2018:

Lorelei, excellent points on the changes happening on Pinterest. Thanks so much for the heads up earlier as well, because as you've indicated, I've made a few changes on group boards as well. I can certainly understand why Pinterest is focusing on relevance and usefulness to the consumer.

Linda Crampton from British Columbia, Canada on July 26, 2018:

I did know that Pinterest changed recently but didn't know how it had changed. Thank you very much for sharing the details. This is definitely a useful article.

Mary Norton from Ontario, Canada on July 26, 2018:

I use Pinterest regularly but have not explored the things I need to do to promote my pins. These are really useful tips.

John Hansen from Queensland Australia on July 26, 2018:

I wasn't aware of these changes to Pinterest, now incorporating hashtags etc. This is helpful as I often share my hubs there as well. Thanks.

Lorelei Cohen (author) from Canada on July 25, 2018:

Glad you found the tips helpful. I saw a live video from Pinterest Execs outlining the new changes. There really are quite a few very important ones.

FlourishAnyway from USA on July 25, 2018:

Wonderful tips! I appreciate this updated information.