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Comparing DuckDuckGo to Google's Search Engine

Jen is always researching how to live better, including living better for less.


How Does DuckDuckGo Compare to Google?

Google is the giant of Internet search engines. It is bigger than DuckDuckGo, and it is very protective of its standing. DuckDuckGo places emphasis on user privacy while Google is willing to share its user information with advertisers, websites, and computers. Google openly tracks computers to and from Internet destinations quickly and effectively.

Google has been called "the surveillance capitalism pioneer" while DuckDuckGo has a more altruistic intention. It uses crowdsourcing websites such as Wikipedia freely. It also partners with other sites such as Yahoo and Yandex to offer quick, reliable, and up to date search results.

Unlike Google, DuckDuckGo will not keep a record of inquiries made or look through GPS coordinates. This appeals to users who dislike feeling as if they are being digitally followed.

Google offers personalized search results; DuckDuckGo gives generalized overall research results.

Google Has Outstanding Brand Name Recognition

Google is so commonplace and accepted that its name has been linked to searching. It is common to say, "I'm going to Google him," or "I need to Google that." Googling is synonymous with searching.

Google is also on the stock market, making it a fixture in financial news, and on television, adding to the brand's worth.

On Nasdaq, Googl is the stock's name. Alphabet Inc. is the parent company of Google. Its revenue as of 2018 was 136.8 billion dollars. Its CEO is Sundar Pichai. Larry Page and Sergey Brin are listed as the founders.

Google pays huge amounts to have itself as the default search engine on computers. It also owns Android, adding to its domination and brand exposure.

Google performs searches faster than its competitors, which is what the average user values highly.

Is DuckDuckGo a Browser or a Search Engine?

DuckDuckGo touts itself as the Internet search engine that will not track its users. Using encrypted search (HTTPS) rather than non-encrypted (HTTP) search, users are protected from their search information being leaked to other computers. No matter where a user visits, their privacy will be protected.

Users are more and more concerned with Internet safety and feel the website addresses their fears, making them feel more secure when browsing and searching online.

A Matter of Privacy

Favoring its "ethical design path" over design that is good for business, the company keeps control of its data and the way it is dispensed.

Features such as:

  1. The Fire Button: Clears all tabs and data at any time.
  2. Track Blockers: Blocks traffic from sites that have poor privacy practices.
  3. Privacy Protection Feature: Can be turned on to give a privacy grade for any visited site. It can also make the site safer which will improve its overall grade.
  4. Disposes Location: After providing your location it will instantly dispose of it, not storing or sharing location information.
  5. Bangs: An exclusive search feature in which an exclamation mark is typed before a desired item to get search results. For example:" !a tables" typed on the search bar is a bang that will turn up tables produced by Amazon.

Gabriel Weinberg-Founder of DuckDuckGo Explains Privacy Issues

Comparing Search Engine Statistics

To date, over 27 billion private searches have been conducted by DuckDuckGo. Compare that number to Google searches which receives over 63,000 searches per second, every day. This translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.

DuckDuckGo got its start in 2008. The company's founder is Gabriel Weinberg. The company is based in Paoli, PA. It has only 58 employees.

Google began on September 4, 1998, in Menlo Park, California. With 98,771 employees, it is considered one of the Big Four technology companies, alongside Amazon, Apple, and Facebook according to Wikipedia.

Top 10 Search Engines in the World

Search engines are plentiful. According to, the top 10 search engines globally are:

  1. Google
  2. Bing
  3. Yahoo
  6. Baidu
  7. WolframAlpha
  8. DuckDuckGo
  9. Internet Archive (

Trivia Question: Why Did Google Own

As one of its countless domain names, Google re-directed searchers to its website. It ended up being an ingenious way to lure away those hoping to visit DuckDuckGo's page.

According to The Verge, Google handed over the domain name to DuckDuckGo, which now enables users to reach the website even if is entered into a web browser.

Finding Search Engine Browsers and Extensions

The extensions are widely available from:

  • The Apple Store
  • Google Play Store
  • Microsoft Store
  • Mac App Store

Whether using a mobile advice, tablet, or desktop, DuckDuckGo and Google browsers can be installed as an app or extension. Google browsers are the default browser on many computers, tablets, and cell phones, which makes for instantaneous access to search information.

How Money Is Made

The source cited above states that DuckDuckGo statistics, as of December 2018, reveal more than 30 million searches are taking place every day.

Additionally, the company makes its money in two ways. It uses affiliate marketing revenue, getting a small commission when purchases are made with eBay and Amazon. It also shows advertisements based on keywords typed into its search box.

Google's Revenue

Google makes its money mainly by masterfully using advertising, in all its forms. Adwords is responsible for about 70 percent of its revenue. Every time one of its links is clicked, Google makes money.

The company has mastered providing ads that people are more likely to click.

Google maps, the cloud, Google documents, and Gmail services, also draw more users and builds on their trusted brand; which in turns adds more data to attract more advertising clicks.

YouTube is a social network site that brings billions to Google. It has also gained the upper hand in the mobile market. Although the Android operating system is free, the profits come through searching and clicking on market ads. It also receives a percentage of what is sold from its Play Store sales.

After a thorough investigation, it is evident that Google holds the number one spot nationally as well as worldwide. DuckDuckGo's model is something worth imitating and delivers on its promise to keep user information away from prying eyes and truly private.

The company was initially funded by Gabriel Weinberg but has since reverted to a choice to opt-out of advertisements if so desired. So the site is advertiser supported. The company also accepts donations and contributions as a sign of public support.

Some have found Google search to be superior when images are searched. Speed and variety of loading images are noted as superior to DuckDuckGo.

© 2019 Darline Kilpatrick


Darline Kilpatrick (author) from Delaware on March 17, 2019:

Thank you Cecil, I was curious when I saw DDG in my statistics-referrals. Never heard of the company before so became curious and investigated them. I learned a lot!

Cecil Kenmill from Osaka, Japan on March 16, 2019:

Cool article! DDG is my go-to search engine. I always use it. On my phone, it's the only browser I use. Get the word out!