What Is a Mukbang?

Updated on July 2, 2018
Bethany Gaskin of Bloveslife
Bethany Gaskin of Bloveslife | Source

History and Definition of Mukbang

Traditionally, Mukbang is a video where a person eats a large amount of food while conversing with an audience. The person eating the food is called a host, so one "hosts a Mukbang."

The video can either be broadcast live or prerecorded, and it is usually distributed via the web on streaming services like afreecaTV—this is where the Mukbang videos first gained popularity.

The word Mukbang is a combination word (portmanteau) for the Korean words for "eating" (먹는; meokneun) and "broadcast" (방송; bangsong).

Mukbang came into existence in the 2010s in South Korea. During the Mukbang broadcast, all kinds of food ranging from pizza to sushi are consumed on camera. In most situations, the hosts are paid to perform, which generally prompts them to consume unusually large amounts of food or odd foods.

With the rise of people making money on the internet, many Mukbang hosts have earned huge incomes either by accepting donations or becoming paid partners with ad networks. It is important to note that there are many smaller hosts who earn a full-time living producing Mukbang videos, but most of the focus is on the biggest hosts.

Some of the most famous traditional Mukbang hosts include: BJ The Diva, Yang Soobin, BJ Fitness Fairy, Banzz (벤쯔), BJ Hyo-Jjang, BJ Patoo. I commonly refer to the term “host” in this article, but the more popular term for Mukbang hosts in South Korea is “broadcast jockey.” The "BJ" in front of some of the names of the famous Mukbang hosts I listed above, stands for Broadcast Jockey.

Traditional Historic South Korean Mukbang Broadcast Jockey on aFreecaTV (Lao)
Traditional Historic South Korean Mukbang Broadcast Jockey on aFreecaTV (Lao) | Source

Mukbang on YouTube

Slowly but surely, the Mukbang sensation has reached shores of the United States, and it has found its way onto YouTube. In fact, the popular South Korean traditional Mukbang host, Banzz (벤쯔) has more than half a billion views and 2.4M subscribers on the Google's video streaming service. Yes, you read that correctly, he has half a billion YouTube views.

Popular Mukbang channels on YouTube include: SAS-ASMR, Nikocado Avocado, Bloveslife, Wendy's Eating Show, and Steph Pappas. The hosts of some of these shows earn enough money from their Mukbang videos to live comfortable lives.

The biggest Mukbang hosts on YouTube perform the traditional eating shows where they regularly consume huge amounts of food. In the United States, diet and lifestyle-based diseases, such as Type 2 Diabetes and Heart Disease rates are staggering.

Food Reviewers & Mukbangs

Mukbangs have also become popular with food reviewers who stream their reviews of popular restaurants across the United States; audiences are drawn to watching the hosts eat the food they review.

Some of the more popular food review channels include: TheReportOfTheWeek, Daym Drops, and JoeysWorldTour. Although he has one of the biggest food review channels on YouTube, Daymon Patterson has just announced he will no longer exclusively do food reviews, so you may notice the platform change if you click on the link to visit his channel.

YouTube Viewers LOVE to watch Mukbang Videos!
YouTube Viewers LOVE to watch Mukbang Videos! | Source

Mukbang Similarities to ASMR Videos

In some cases, viewers are physically stimulated by watching their hosts eat. In the case of Autonomous sensory meridian response videos (ASMR) that feature food, devotees experience a static-like, tingling sensation in response to hearing the sounds of video hosts eating food.

Food consumption ASMR videos have become yet another popular eating trend on YouTube, and they are closely related to Mukbang videos. For a Mukbang host to convert their videos into ASMR videos, all that is needed is to add a high-quality microphone. The ASMR experience will be complete when the host exaggerates their slurping and crunching sounds into the microphone.

The simple fact of the matter is that people derive pleasure from watching someone else cook and eat, it is entertaining for the audiences, and it can be financially rewarding for the broadcast jockeys and hosts.

Delve Into the World of Mukbang

If you choose to dive into the world of Mukbang, do not go into it seeking manners and polite conversation, because all that goes completely out the window!

What you will find is people lost in enjoying their food, and audiences lost in enjoying watching them eat their food, while sometimes engaging in a crazy or funny conversation along the way.

Bloveslife: Happy Memorial Day Famous Dave's Feast

Steph Pappas: THE BEST CHICKEN EVER! Raising Canes MUKBANG! (Eating Show)

RachelleIRL: Jimmy John's Unwich Mukbang & Life Update

Questions & Answers

    © 2018 Rachelle Williams

    Comments

      0 of 8192 characters used
      Post Comment

      • Rachelle Williams profile imageAUTHOR

        Rachelle Williams 

        8 days ago from Tempe, AZ

        You're most welcome Linda! It's a trend that has made content creators millions of dollars...

      • AliciaC profile image

        Linda Crampton 

        12 days ago from British Columbia, Canada

        I've never heard of Mukbang before. It sounds very strange to me that people would enjoy watching someone eat. It was interesting to learn how popular the process is. Thank you for the education!

      working

      This website uses cookies

      As a user in the EEA, your approval is needed on a few things. To provide a better website experience, turbofuture.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

      For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://turbofuture.com/privacy-policy#gdpr

      Show Details
      Necessary
      HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
      LoginThis is necessary to sign in to the HubPages Service.
      Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
      AkismetThis is used to detect comment spam. (Privacy Policy)
      HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
      HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
      Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
      CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
      Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
      Features
      Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
      Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
      Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
      Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
      Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
      VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
      PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
      Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
      MavenThis supports the Maven widget and search functionality. (Privacy Policy)
      Marketing
      Google AdSenseThis is an ad network. (Privacy Policy)
      Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
      Index ExchangeThis is an ad network. (Privacy Policy)
      SovrnThis is an ad network. (Privacy Policy)
      Facebook AdsThis is an ad network. (Privacy Policy)
      Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
      AppNexusThis is an ad network. (Privacy Policy)
      OpenxThis is an ad network. (Privacy Policy)
      Rubicon ProjectThis is an ad network. (Privacy Policy)
      TripleLiftThis is an ad network. (Privacy Policy)
      Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
      Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
      Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
      Statistics
      Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
      ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
      Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)