Why You Should Not Monetize YouTube
There are tons of articles about how to “MAKE MONEY ON YOUTUBE” all over the internet. There are books written on the subject. There is an endless supply of resources letting people know how they can make money. Oddly enough, these people are probably getting more views and making more money than any of their videos. I even tried to monetize my Youtube channel. However, the more I thought about it, the more I realized that monetizing my channel was not what I wanted to do. I bet that getting approved to put Ads on Youtube videos is not what most people really want either. What people really want is to get views. Views are how you get things outside of Youtube and branch out into other mediums. By focusing on the monetizing of your videos you are taking away energy from that ultimate goal.
Viewer Attention Span
When audience members go to the Theatre they are mentally prepared for an hour and a half to three hours of entertainment and expect a few commercials/trailers before the movie begins. When people sit down in front of their television they are looking to relax for thirty minutes to an hour with their favorite shows. They are willing to put up with commercials but will gladly fast forward if they can. They may even use the time to stretch their legs, do some chores or grab a snack before returning to their program. The attention span for an average YouTube video is 30 seconds to one minute. When people are on the internet they want things instantaneously. They don’t want to deal with commercials before watching their video or reading an article. This is especially true with a Youtube video that they are unsure of the content they are about to watch. Lots of potential viewers will simply move on without even giving the video a chance. Established shows are struggling with how to create a revenue with the fast pace, instant gratification internet culture.
Time and Energy
YouTube and their Advertising Partnership Program is a huge beast. Here are some statistics about YouTube at the time I wrote this article. Every minute 72 hours of footage is uploaded to YouTube. They are localized in 43 countries that have more than 60 languages. There are a million new subscriptions every day. YouTube does an amazing job scanning videos for copyrighted material and keeps their site running smoothly. However, they are so large that their customer service in helping out the little guys is non existent. If you ever run into difficulties with your monetize account you will simply be referred to a forum where people are having a similar problem. The issue you are having trouble with is often not resolved. Instead you will find people stuck with the same problem and complaining about the lack of service they are getting from YouTube. Rather than spending hours trying to figure out how to make a few more pennies, you could be spending that time an energy creating another video to put up on your YouTube Channel. Perhaps this will be the one to go viral and get you the career you really want.
A 1,000 View!!! So What?
This is not meant to be negative. Chances are as an artist you have had enough of the nay sayers telling you why you won’t “make it”. What it is meant to do is put things in perspective so you can focus on the real goal. Remember that feeling when you got the first real comment on your video. Hopefully, it was a positive critique that let you know other people are enjoying your videos and not just family, friends and spammers. Another great milestone is the first time one of your videos reaches 100 views. WOW! Suddenly you are invigorated to make more videos. The next major achievement is a 1,000 views. That’s right, more people have seen your video than you actually know. It is also the qualification for monetizing a Youtube video and being accepted into their partnership program. The thing is, 1,000 views may be something to be proud of but it is nothing compared to the 1,000,000 views you need to go viral. Rather than spending the time figuring out how to make money, spend the time figuring out why that video was successful. Then work on pushing it further and creating similar videos.
If you are one of the lucky ones who gets a video to go viral, accumulates 10,000 views on a regular basis or has hundred of followers then you are probably ready to start monetizing your videos. However, if you are like most people out there, think about what you really want from Youtube and what is the best way to spend your limited time and energy.
Before you answer that question ask yourself...
- Do you want to make money from a Honey Badger video or score a pistachio commercial?
- Would you rather make pennies per click for singing on Youtube or get a record contract?
- Are you more interested in making money on Youtube or showing the world what you can do?
Now you can answer the question, what do I really want to get out of Youtube?