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Every social media administrator knows Hootsuite. It’s a useful and effective platform that allows you to manage all your social profiles in a single dashboard. The idea is to make it simple to see comments and respond to them, schedule publications and posts so that they appear in your preferred time, and limit any human errors involved in managing social networks. However, there are worthy alternatives to Hootsuite that you should take a look at as well.
Most social networks provide us with free tools to improve our visibility and reach, but when it comes to a commercial brand, you’d want to use a third-party tool that offers more features. In this list, you’ll discover the most complete and functional social media management tools, including those that closely resemble Hootsuite.
Alternatives to Hootsuite
2. Social Report
7. Zoho Social
When talking about Hootsuite alternatives, no list would be complete without mentioning Buffer. In fact, you’ll see plenty of discussions about Buffer vs Hootsuite. What makes Buffer stand out is its clean and easy-to-use interface. You can easily understand each function and find what you’re looking for, which means you can get up and running in no time.
Buffer is a fantastic choice if you want to measure your social media performance. Its “Analyze” feature allows you to generate reports from which you can gather strategy recommendations about growing your audience and increasing your reach.
2. Social Report
If you are looking for a tool that generates comprehensive reports on the impact of your campaigns, then Social Report is all you need. This incredible service lets you schedule posts on any social network, including Instagram, Facebook and Twitter, as well as instant and real-time publications. You no longer need to enter each application as you finally have a way of doing everything from the same space.
Social Report also has a dashboard where it’s easy to manage the messages you receive in the private tray. You can also reply directly from there. This proves immensely beneficial for social media administrators that receive a ton of comments daily. In the case of brand mentions, you can access a whole menu of notifications that you receive quickly, letting you know who’s talking about your brand.
There’s nothing like having a team where you can learn daily. CoSchedule helps with this because aside from its social media management and digital marketing services, it also offers classes, recommendations, and tips that allow you to create a solid campaign and handle social media much better. It also gives you flexibility as you can choose from different plans ranging from $80 to $1,400. Whether you’re a small or big company, you should be able to find a plan that fits your needs.
As for users, up to 20 are allowed, with a total of 13 linked accounts. This, in itself, is an annoying limitation, since Hootsuite enables you to register more sites. However, one key feature that makes CoSchedule a compelling Hootsuite alternative is that it also works with websites. This means you won’t be limited to just scheduling posts on social media. You can do so much more to enhance your overall marketing campaigns.
Are you tired of planning for hours about the right distribution channel for your content? MeetEdgar and call it a day! This fabulous service is designed to help you manage your social profiles. Whether you work as a community manager, social media manager, or even an influencer, you’ll find this tool useful. It makes content marketing much more fun as it offers a range of possibilities and your only job is to let your imagination fly and come up with unique and engaging content.
MeetEdgar handles content distribution. It has an awesome integrated calendar, which reminds you of important dates or events. All you have to do is upload your post and choose one of the dozens of categories available. The platform regroups everything as it sees fit and publishes the posts automatically at the time when they will have the greatest impact on your target audience. This ensures maximum visibility for your brand.
Something that never seems to go out of style on social media are raffles. This strategy is effective to get followers because you can raffle one of your products or services to attract more customers. People like free! That is why Oktopost has a tool designed exclusively for this. It will be in charge of selecting the participants from the comments of the post and finding the winner.
Oktopost is much more than that, too. You can add multiple accounts and manage them at the same time, schedule your posts to appear during set time periods, and change their captions, location, and hashtag. Without question, it’s a social media monitoring tool you should take a serious look at.
If you’re an aspiring social media manager but do not have enough funds to splurge on fancy tools, then you should check out Loomly. This platform allows you to manage all your social networks from a single dashboard, which is pretty much a standard feature in all social media management platforms. While it isn’t as feature-rich as other tools on this list, it offers more than enough to cover your basic needs. Also, you can see a preview of how your post will look like before being published.
Loomly also provides you with a free library of marketing ideas that you can implement on your social media campaigns. These strategies can serve as inspiration, enabling you to get started as soon as possible. The cheapest subscription plan is $25, making it one of the most accessible Hootsuite alternatives on the market. And its mode of use also speaks very well of the system.
7. Zoho Social
Large advertising and digital marketing agencies work with multiple teams that collaborate on each social network or on different tasks. Zoho Social is born to meet this need, since you can connect several users at the same time to assign them individual jobs. You can see how they are doing, make real-time observations, and add feedback comments. You are the one who approves or rejects posts, giving you flexibility and control over your entire social media campaign. This proves to be an excellent alternative to Hootsuite if you collaborate with plenty of people.
Another platform that lets you control your entire team is MavSocial. While it shares many features with Hootsuite, it also allows you to approve the posts from your email, through the interface, or by replying to a message with the integrated chat. It has an outstanding library of multimedia elements, which you can attach to the posts to share them with your community. There’s also a neat feature in case you want your followers to download files from a secure, reliable, and intuitive server.
The more social networks you control, the more chances of reaching your target audience. AgoraPulse is made to make this easy. It’s a platform that promises to become one of the most competitive Hootsuite alternatives. One of its best features is the ability to define work teams between several users and manage several accounts at the same time, including Twitter, Facebook, YouTube and Instagram. Creating scheduling tasks is a breeze on AgoraPulse. The cost of the plans vary, but there’s a 14-day free trial which you can take advantage of to see how it works for you.
If you are a social media community manager, you know that Twitter is one of the most complex platforms to reach the public, so the strategies that work here are based on some "hacks". SocialOomph provides you with some incredible tools to help you manage your DM inbox, view posts based on hashtags, and even manage tweets via email. It should rank high on your list if Twitter is your primary marketing platform.
Boost Your Social Media Campaigns
Manage social networks, design posts, plan content, schedule posts, analyze their impact and more with these alternatives to Hootsuite. Some of them are designed to help you gain full control over all your social profiles. Others provide you with a suite of tools that helps you learn more about your target audience and improve your future marketing campaigns. If your budget permits, try them all out to see which combination gives you the best results.
Umesh Chandra Bhatt from Kharghar, Navi Mumbai, India on September 09, 2020:
This is new information for me. Thanks.