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TikTok is the place to be if you want to grow an audience as a content creator, but it will take more than viral trends to earn a substantial following. The social networking platform has moved away from its original format of quick 15-second videos and is focusing more on hard-hitting content that provides value to its users.
This means content creators will have to twice as hard to not only build a following but keep their audience's attention with compelling content. One way they're doing this is by taking the time to format and edit their TikToks before posting. Marketing Expert @bizcoachbrad (Brad) posted his own video sharing an editing tool that can be helpful to creators. If you're familiar with Canva, this should be easy to use.
According to Brad, a free platform called Clipchamp is a great tool for creators who want to add more value to their content through edits. Just like Canva it has various templates creators can use as a foundation for their videos. Unlike Canva, however, Clipchamp has its own video editor similar to what you see on Adobe Premiere or Final Cut Pro, though not as advanced. There is also a paid subscription that gives users access to even more tools, like a brand kit, for $11.99 a month.
Other TikTok creators shared their experiences with this platform in the comments section of the video. "Been using Clipchamp since beta and it’s awesome," @heathercoxcodes said. "This is a great tool," @blackbadgedev agreed.
If you're looking to level up your TikTok content, give this tool a try!