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Being an influencer seems like the ideal life. You get free stuff, you get paid to post on social media and you get invited on brand trips and exclusive party invites often involving celebrities. It seems so glamorous!
But some things that people forget is that being an influencer is a job just like any other and should be treated as such. Once you realize that, you can really kickstart your journey and start sustainably growing your online presence.
Content creator Spencer Barbosa (@spencer.barbosa) posted a TikTok explaining exactly what you need to do if you want to start taking your career as an influencer seriously. This is great both for folks who are just starting out and for those who have been in the game for a bit.
Barbosa, who has been a content creator for two years, said she found brand deals herself when she first started out. The website she used was Captiv8. She also advises networking like crazy. Your follower count and your consistency with posting are not the only things that can land you brand deals. Real, human connections can take you a long way.
"Be obsessed," Barbosa said. "If this is your dream, nothing gets in the way. You will do anything to achieve it.
She suggests utilizing LinkedIn and networking like you would with any other job. This can help you get on PR lists and invited to exclusive events.
It takes a lot of work, but the end results will be so worth it. Don't get discouraged it's taking you longer than you would like. Play your card right and your time to shine will come.